# Construction Sitevertising Gym Ad Covers Urban Eye Sore By Bianca | Published 2008-04-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/construction-ad-gym References: [neatorama](http://www.neatorama.com/2008/04/05/gym-ad-on-a-construction-site-concept/) When I think of construction sites, I can't help think the guys are muscular and manly -- which is why the placement of this gym ad is so perfect! It covers up the eye sore of the not-yet-completed high rise while promoting fitness and strength. It's not currently being used anywhere as it's still a [concept](https://www.trendhunter.com/trends/mwcurated) by Michael Griffith, a student of the [Savannah College of Art & Design](https://www.trendhunter.com/trends/savannah-bananas). A strong ad! **Implications** - XX. I mean come on, who wouldn't love to take a gander at this kind of exertion of intense masculinity/ Guys can look at this gym ad and be inspired where as women can gaze at it for some sweet eye candy! ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 28% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Interactive Construction Sitevertising:** Opportunity to create interactive gym advertisements that engage viewers on construction sites and promote fitness. - **Artistic Construction Sitevertising:** Potential to incorporate artistic elements into gym advertisements displayed on construction sites, transforming urban eye sores into visually appealing installations. - **Location-based Construction Sitevertising:** Use GPS and geolocation technology to display targeted gym advertisements on construction sites, reaching an audience interested in fitness and health. ### Who This Affects Most - **Advertising:** Disruptive innovation opportunity to revolutionize outdoor advertising by utilizing construction sites as unconventional platforms for gym advertisements. - **Construction:** Potential for construction companies to monetize their sites by partnering with gyms and allowing their advertising materials to be displayed, creating a new revenue stream. - **Fitness:** Opportunity for fitness brands and gyms to leverage construction sites as advertising spaces and reach a targeted audience interested in fitness and strength. ## Related on Trend Hunter - [Ultra-Heavy Billboard Activations](https://www.trendhunter.com/trends/worlds-heaviest-billboard.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Stylish Outdoor Gyms](https://www.trendhunter.com/trends/stylish-outdoor-gym.md) - [Dynamic Industrial Outdoor Gyms](https://www.trendhunter.com/trends/outfit.md) - [Streetside Challenge Billboards](https://www.trendhunter.com/trends/gymbox-start-line.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Attention-Grabbing On-Shelf Displays](https://www.trendhunter.com/trends/mr-muscle.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md)