# Technologically-Informed Runners KITH and adidas Drop the Collaborative Consortium 4D Sneakers By Amy Duong | Published 2018-10-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/consortium-4d References: [highsnobiety](https://www.highsnobiety.com/p/kith-adidas-consortium-4d-release-date-price/) & [sneakersnstuff](https://www.sneakersnstuff.com/en/product/33900/adidas-4d-x-sneakersnstuff) adidas Consortium finishes off its Consortium 4D sneaker series with a collaborative project done alongside New York City-based retail label KITH. The drop is led by designer Ronnie Fieg and the silhouette boasts [multi-tonal designs](https://www.trendhunter.com/trends/clot-superstar) in its signature Primeknit material, drawing tonal and textural inspiration from the retailer's Aspen experience. All of this sits on top of a sole that imitates a lattice overlap. The main design component of the latest Consortium 4D sneakers lie at its midsole as it delivers high functionality with the implementation of its [Carbon Digital Light Synthesis technology](https://www.trendhunter.com/trends/stepn-go-x-adidas-ultraboost). This allows the midsole to be crafted from light and oxygen within over 20,000 struts. The [collaborative sneaker](https://www.trendhunter.com/trends/hal-studios-gelnyc-2) is set to drop on November 2nd. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 29% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Carbon Digital Light Synthesis Technology:** Disruptive innovation opportunity: Explore the use of Carbon Digital Light Synthesis technology in other industries like automotive or aerospace for lightweight and customizable products. - **Multi-tonal and Textural Designs:** Disruptive innovation opportunity: Apply multi-tonal and textural designs to other fashion products, such as accessories or clothing, to offer unique and personalized options. - **Collaborative Sneaker Projects:** Disruptive innovation opportunity: Foster collaborations between brands and retailers in different industries to create exclusive, limited edition products that cater to specific consumer niches. ### Sectors Adopting This - **Footwear:** Disruptive innovation opportunity: Integrate advanced technologies, like Carbon Digital Light Synthesis, to create innovative and performance-driven footwear products. - **Fashion Retail:** Disruptive innovation opportunity: Encourage collaborations between fashion retailers and designers to create limited edition collections that appeal to fashion-forward consumers. - **Sports Equipment:** Disruptive innovation opportunity: Incorporate multi-tonal and textural designs in sports equipment, such as sports balls or protective gear, to enhance visual appeal and personalization. ## Related on Trend Hunter - [Textural Chunky Collaborative Footwear](https://www.trendhunter.com/trends/kith-and-adidas-1.md) - [Holiday-Ready Collaborative Sneakers](https://www.trendhunter.com/trends/xt4k.md) - [Functional Festive Sneaker Models](https://www.trendhunter.com/trends/kith-x-salomon-xt4k.md) - [Nature-Inspired Shoe Collabs](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori.md) - [Dynamic Thigh-High Tech Sneakers](https://www.trendhunter.com/trends/voo-store-1.md) - [Sustainable 3D-Printed Footwear](https://www.trendhunter.com/trends/4dfwd-1.md) - [Revived Dynamic Running Sneakers](https://www.trendhunter.com/trends/adistar-cushion-3.md) - [Nature-Inspired Multi-Color Sneakers](https://www.trendhunter.com/trends/delamere.md) - [Metallic-Tinged Collaborative Sneakers](https://www.trendhunter.com/trends/1906r-sneaker-4.md)