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# Heartfelt Conservation Caps
Conservation Minnesota Creates Baseball Caps to Protect Waterfronts

By Erin Fox | Published 2013-03-05 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/conservation-minnesota
References: [designedgood](http://www.designedgood.com/products/great-lakes-collection-baseball-cap) & [conservationminnesota.org](http://www.conservationminnesota.org/)

Showing your love for water conservation can be a simple task in these Great Lakes baseball caps; Conservation Minnesota distributes these caps to get people talking. With 20% of the proceeds going directly to charity, the [cotton form-fitting caps](https://www.trendhunter.com/trends/rc-9fifty-cap-collection) are a great addition to any closet.

With Minnesota backing onto Lake Michigan and having over 10,000 lakes, fresh water conservation in the state is a huge deal. Not only do the proceeds go towards cleaning up the waterfront, but it also goes towards [clean energy policies and habitat protection](https://www.trendhunter.com/trends/vital-ground-foundation). The hats are designed by the Great Lakes Collection, started by two college graduates who wanted to capture their feelings of the Midwest.

**Contact Information**
Conservation Minnesota [website](http://www.conservationminnesota.org/)
Conservation Minnesota [Facebook](https://www.facebook.com/pages/Conservation-Minnesota/15650561930?ref=ts)
Conservation Minnesota [Twitter](https://twitter.com/conservationmn)

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 15% | Activity: 39% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism)

## Key Themes

### Key Themes Behind This Trend

- **Waterfront Conservation Fashion:** Fashion items that incorporate messages of conservation for water resources.
- **Charitable Wearables:** Wearable products that donate a part of proceeds to help the community and the environment.
- **Clean Energy Fashion:** Fashion accessories that promote the use of clean energy.

### Where This Applies

- **Apparel Manufacturing:** Manufacturing companies that create clothing items with environmental advocacy themes.
- **Non-profit Organizations:** Non-profit organizations that focus on water conservation and clean energy policies.
- **Environmental Activism:** Organizations or movements that support environmental advocacy through fashion and design.

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