# Realistic Animal Awareness Ads Conservational International Preserves Nature Through Awareness By Paul Maccarone | Published 2013-07-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/conservation-international References: [behance.net](http://www.behance.net/gallery/Conservation-International/8860971) & [conservation.org](http://www.conservation.org/about/pages/about_us.aspx) Fuze Image Maker has created some stunning life-like renders of animals for Conservation International. They are to be part of Conservation International's new [advertising campaign](https://www.trendhunter.com/trends/vital-ground-foundation) to help bring awareness to [animal captivity](https://www.trendhunter.com/trends/this-is-not-a-home) and the horrors that creating large animal farms can bring about. The images depict tropical birds, [pandas](https://www.trendhunter.com/trends/panda-station) and ant-eaters in captivity akin to what you would see a cow in. The idea is that when the viewer sees these animals being farmed, they get the feeling that something is off. Yet when people see images of cows or pigs in captivity, the masses have become desensitized. Conservational International has a goal of allowing humans and nature to mutually and progressively co-exist. As the company states on its website, "people need nature to thrive." Fuze Image Maker did an excellent job bringing to life these thought-provoking images. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 66% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Realistic Animal Awareness Ads:** Marketing campaigns utilizing realistic animal renders to raise awareness of animal captivity and ethical farming practices. - **Mutually Progressive Co-existence:** An initiative for companies to align their business practices with efforts to preserve nature and facilitate human-nature co-existence. - **Desensitization of the Masses:** Exploring the effects of prolonged exposure to certain images and messages on people's attitudes and behavior towards socio-environmental issues. ### Industries Being Reshaped - **Environmental Conservation:** Developing innovative approaches to preserve and restore the environment while minimizing human impact through sustainable practices. - **Marketing and Advertising:** Utilizing creative and thought-provoking visuals to engage audiences and promote awareness of social and environmental issues. - **Food and Agriculture:** Exploring innovative and ethical farming practices that prioritize animal welfare, reduce environmental impact, and improve public health. ## Related on Trend Hunter - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Animal Welfare Campaigns](https://www.trendhunter.com/trends/food-lion1.md) - [Wildlife Awareness Games](https://www.trendhunter.com/trends/animal-cards.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Awareness-Raising Cheetah Initiatives](https://www.trendhunter.com/trends/return-of-the-cheetah.md) - [Almost-Extinct Animal Sculptures](https://www.trendhunter.com/trends/fauna-series.md) - [Animal-Inspired Habitat Lip Balms](https://www.trendhunter.com/trends/endangered-animal-lip-balm.md) - [Nature-Connected Lifestyle Campaigns](https://www.trendhunter.com/trends/go-wild.md)