# Conscious Shopping Promotions Hey Harper is Holding 40% Sales Throughout November By Kalin Ned | Published 2022-11-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/conscious-shopping-promotion References: [eu.heyharpershop](https://eu.heyharpershop.com/collections/all-products?MainBanner) Some well-meaning brands are embracing conscious shopping promotions during Black Friday—one of the ultimate one-day shopping events in North America. Hey Harper is a waterproof jewelry brand that boasts both timeless designs and funky silhouettes. Durable and eye-catching, the pieces definitely make for a statement and they can easily elevate one's outfit on any occasion. From the Easygoing Set, a minimalist combination of necklaces, to the Marbella Ring and the Mel Earrings, there is definitely something for everyone in Hey Harper's product range. In November, the company is holding a conscious shopping promotion, offering consumers 40% off site-wide for the duration of the month. This is a direct answer to the one-day craziness that Black Friday Sales usually amount to. Image Credit: Hey Harper ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 81% | Activity: 58% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Conscious Shopping:** Brands offering conscious shopping promotions during major shopping events like Black Friday. - **Site-wide Discounts:** Companies offering large discounts that apply to all items on their website. - **Waterproof Fashion:** The rise of waterproof jewelry and accessories that can withstand daily wear and tear. ### Who This Affects Most - **Fashion:** Fashion companies offering promotions that align with conscious shopping habits. - **Jewelry:** Jewelry brands offering waterproof and durable designs for everyday use. - **E-commerce:** E-commerce businesses offering site-wide discounts to attract customers during major shopping events. ## Related on Trend Hunter - [Accessible Mindful Shopping Initiatives](https://www.trendhunter.com/trends/style-dna.md) - [Mindful-Shopping Campaigns](https://www.trendhunter.com/trends/slovember-campaign.md) - [Fashion-Forward Promotional Events](https://www.trendhunter.com/trends/black-friday-promotional-event.md) - [Global Fashion Promotions](https://www.trendhunter.com/trends/shein-black-friday.md) - [Elegantly Timeless Jewelry Essentials](https://www.trendhunter.com/trends/standout-essentials.md) - [Elevated Holiday Intimates Promotions](https://www.trendhunter.com/trends/knix-black-friday-sale.md) - [Furniture Brand Green Friday Campaigns](https://www.trendhunter.com/trends/green-friday-campaign.md) - [Month-Long Holiday Shopping Promotions](https://www.trendhunter.com/trends/walmart-black-friday-deals-for-days.md) - [Conscious Retailer eCommerce Initiatives](https://www.trendhunter.com/trends/klarna-conscious-brands-collections.md)