# Ethical Shopping Apps Glia Enables Conscious Consumerism by Matching You with Moral Retail Options By Alyson Wyers | Published 2015-02-23 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/conscious-consumerism References: [springwise](http://www.springwise.com/app-matches-consumers-businesses-hold-values/) & [glia.is](http://www.glia.is/) If [conscious consumerism](https://www.trendhunter.com/trends/ethical-commerce-platform) is important to you -- that is using your dollars to vote for brands and products that are ethical and are aligned with your values -- this app is one you definitely need to check out. Glia matches customers with [local businesses](https://www.trendhunter.com/trends/valuesbased-audiences) that are compatible with their economic, political and social beliefs. This helps you to only shop at places you can support on a moral level while supporting the local economy. Through the Glia app, users create profiles that reflect their values (which are determined in a simple poll). Glia prioritizes the causes you feel strongly about, so you can also avoid lining the pockets of those who work against the issues that matter to you. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 47% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Conscious Consumerism:** Opportunity to develop apps or platforms that connect consumers with ethical brands and products. - **Matching Algorithms:** Disruptive innovation opportunity in creating algorithms that match consumers with businesses based on their economic, political, and social beliefs. - **Local Economy Support:** Potential for businesses to create apps that promote and support local businesses aligned with consumers' values. ### Sectors Adopting This - **Technology:** Innovative technology solutions can be developed to help consumers make informed ethical shopping choices. - **Retail:** Retail industry can benefit from apps or platforms that connect consumers with ethical brands and local businesses. - **Marketing and Advertising:** Opportunity for marketing and advertising agencies to help brands promote their ethical practices and connect with conscious consumers. ## Related on Trend Hunter - [Value-Based Shopping Apps](https://www.trendhunter.com/trends/veebs.md) - [Conscious Retailer eCommerce Initiatives](https://www.trendhunter.com/trends/klarna-conscious-brands-collections.md) - [Palestine-Supporting Ethical Apps](https://www.trendhunter.com/trends/no-thanks.md) - [Boycott-Supporting Phone Apps](https://www.trendhunter.com/trends/buycott.md) - [Social Good eCommerce Directories](https://www.trendhunter.com/trends/socially-minded-companies.md) - [Conscious Shopping Assistants](https://www.trendhunter.com/trends/better-buy.md) - [AI-Native Commerce Platforms](https://www.trendhunter.com/trends/glance-ai.md) - [Localized Boutique Shopping Apps](https://www.trendhunter.com/trends/boutique-shopping-apps.md) - [Ethical Luxury Shopping Platforms](https://www.trendhunter.com/trends/ethical-luxury-shopping-platform.md)