# Vivid Eco-Friendly Apparel H&M's Conscious Collection Shows Off Eco-Friendly Fabrics By Laura McQuarrie | Published 2014-10-14 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/conscious-collection References: [refinery29](http://www.refinery29.com/2014/03/64784/hm-conscious-collection-april-10) & [evermanifesto](http://www.evermanifesto.com/home) The Conscious Collection by [H&M](https://www.trendhunter.com/trends/heron-preston-1) was designed to showcase the potential of simple, [sustainable and natural materials](https://www.trendhunter.com/trends/in-good-company) like organic leather and silk. The project was introduced in line with the EVER Manifesto, whichis described as a "Sustainable fashion and design think tank." Although green design has a tendency to be associated with an earthy aesthetic, the garments from the collection feature bold colors, opulent details and a range of interesting worldly influences. On top of being made with environmental practices in mind, the garments from the [H&M Conscious Collection](https://www.trendhunter.com/trends/anamika-khanna-x-hm) also featured special CleverCare laundry labels with washing instructions that were similarly eco-friendly, encouraging consumers to do their part in making fashion less taxing on the world. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 59% | Activity: 84% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Fashion:** Exploring innovative materials and design practices to create eco-friendly apparel. - **Environmental Laundry Practices:** Developing laundry solutions and technologies that are eco-friendly and promote sustainable fashion. - **Fashion and Design Think Tanks:** Encouraging collaboration between designers and sustainability experts to drive innovation in the fashion industry. ### Who This Affects Most - **Fashion Retail:** Embracing sustainable fashion practices and materials to meet the growing demand for eco-friendly apparel. - **Textile Manufacturing:** Investing in research and development to create innovative eco-friendly fabrics for sustainable fashion brands. - **Laundry Services:** Developing eco-friendly laundry solutions and services to cater to the needs of conscious consumers in the fashion industry. ## Related on Trend Hunter - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Eco-Conscious Denim Collections](https://www.trendhunter.com/trends/mango-jeans.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Sustainable Performance Apparel](https://www.trendhunter.com/trends/craft-sportswear.md) - [Conscious Retailer eCommerce Initiatives](https://www.trendhunter.com/trends/klarna-conscious-brands-collections.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Collaborative Circular Collections](https://www.trendhunter.com/trends/heron-preston-1.md) - [Organic Cotton Beachwear](https://www.trendhunter.com/trends/hm-studio-1.md)