# NFC-Enabled Wine Bottles Böen's Connected Wine Bottles Transport Consumers to the Farmhouse By Laura McQuarrie | Published 2019-08-05 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/connected-wine-bottle References: [fabnews.live](https://fabnews.live/wine-brand-boen-teams-with-guala-closures-and-sharpend-to-launch-first-nfc-enabled-wine-bottles-in-us/) & [boenwines](https://boenwines.com/) The connected wine bottles by Californian wine brand [Böen](https://www.trendhunter.com/trends/ask-joe) set themselves apart with technology that provides a way to quickly access more information about the product with the tap of a smartphone. With this packaging innovation, Böen is setting itself apart as the first United States wine brand to use [NFC technology](https://www.trendhunter.com/trends/smartlinks) in this way. The next-gen wine bottles from Böen will be introduced across the United States, capped with e-WAK, Guala Closures’ award-winning, NFC-integrated [aluminium closure](https://www.trendhunter.com/trends/ceci-1938). Böen invites consumers to "tap our cap" to instantly discover more about the product, including its origins in the vineyard. The app-free experience also equips consumers with ideas on food pairings and a place to share their own unique experiences. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 83% | Activity: 93% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Connected Packaging:** The use of NFC technology in connected wine bottles opens up opportunities for other consumer products to provide instant access to information and enhance user experiences. - **Interactive Consumer Experiences:** The app-free experience of tapping the cap to access product information and share experiences creates opportunities for other industries, such as food and beverage, to explore interactive engagement with consumers. - **Digital Packaging Solutions:** The integration of NFC technology in wine bottle closures highlights the potential for the development and adoption of digital packaging solutions in various industries, enabling real-time communication and customer engagement. ### Sectors Adopting This - **Wine & Beverages:** The NFC-enabled wine bottles disrupt the wine industry by offering a unique and interactive way for consumers to learn about products and enhance their wine-drinking experiences. - **Consumer Electronics:** The use of NFC technology in connected wine bottles presents an opportunity for the consumer electronics industry to explore innovative solutions for packaging and information sharing across different product categories. - **Food & Culinary:** The app-free experience and food pairing suggestions provided by the connected wine bottles open up possibilities for the food and culinary industry to create interactive experiences and personalized recommendations for consumers. ## Related on Trend Hunter - [NFC-Enabled Whiskey Bottles](https://www.trendhunter.com/trends/one-cask-at-a-time.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [NFC-Enabled Cognac Decanters](https://www.trendhunter.com/trends/cognac-decanters.md) - [Augmented Reality Wine Bottles](https://www.trendhunter.com/trends/ar-sinister-wine.md) - [Virtual Wine Assistants](https://www.trendhunter.com/trends/ask-joe.md) - [Footballer-Backed NFC Bottles](https://www.trendhunter.com/trends/joe-montana-1.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Assistive Alcohol Packaging](https://www.trendhunter.com/trends/assistive-technology1.md) - [Transparency-Focused Digital Alcohol Labels](https://www.trendhunter.com/trends/pernod-ricard-1.md)