# Internet-Connected Mailboxes B2C Europe and Parcer's Brand Partnership Tests Drone Deliveries By Jana Pijak | Published 2016-09-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/connected-mailbox References: [ecommercenews.eu](http://ecommercenews.eu/dutch-companies-test-drone-delivery-smart-mailbox/) & [parcer](http://www.parcer.com/) Dutch delivery brand B2C Europe has teamed up with Parcer -- a connected mailbox developer -- to test out a new [drone delivery service](https://www.trendhunter.com/trends/unmanned-aircrafts). While flying deliveries have been a talked-about concept by many including e-commerce giant [Amazon](https://www.trendhunter.com/trends/smart-delivery-box), few brands have yet to implement this new package distribution system. B2C Europe and Parcer's partnership aims to make the concept a reality. The companies hope to combine delivery drones and RFID-programmed packaging with [internet-connected and intuitive mailboxes](https://www.trendhunter.com/trends/smart-mailbox-system). With the venture, the brands strive to eliminate the need for human delivery personnel while simultaneously making delivery times more flexible than ever before. Though still in its planning stages, this partnership embraces consumers' growing desire for convenience and makes remote day and nighly deliveries a reality for the first time. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 32% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Drone Delivery Services:** The partnership between B2C Europe and Parcer tests the potential of drone delivery services, aiming to eliminate the need for human delivery personnel. - **Internet of Things (iot) in Mailboxes:** By combining internet-connected mailboxes with RFID-programmed packaging, B2C Europe and Parcer leverage the IoT to revolutionize package distribution. - **Flexible Delivery Times:** The B2C Europe and Parcer partnership seeks to offer more flexible delivery times, meeting the growing demand for convenience among consumers. ### Who This Affects Most - **E-commerce:** The potential implementation of drone delivery services and connected mailboxes disrupts the e-commerce industry by streamlining and enhancing package distribution. - **Logistics:** The partnership between B2C Europe and Parcer presents disruptive innovation opportunities in the logistics industry by exploring the use of drones for delivery and IoT technology in mailboxes. - **Consumer Electronics:** The integration of internet-connected mailboxes and drone delivery services creates innovative opportunities in the consumer electronics industry, transforming the way products are delivered and received. ## Related on Trend Hunter - [Camera-Equipped Delivery Parcels](https://www.trendhunter.com/trends/living-packets.md) - [Autonomous Supplement Deliveries](https://www.trendhunter.com/trends/gnc-and-zipline.md) - [Next-Generation Urban Drone Networks](https://www.trendhunter.com/trends/urban-drone-network.md) - [Robotics-Equipped Deliveries](https://www.trendhunter.com/trends/ica-and-cleveron.md) - [eCommerce Brand Package Lockers](https://www.trendhunter.com/trends/inpost-and-ebay.md) - [Streamlined Drone Delivery Networks](https://www.trendhunter.com/trends/drone-delivery-network.md) - [Connected Package Delivery Safes](https://www.trendhunter.com/trends/doorbox-smart-delivery-box.md) - [End-To-End Parcel Delivery Platforms](https://www.trendhunter.com/trends/endtoend-parcel-delivery-platform.md) - [Connected Porch Package Boxes](https://www.trendhunter.com/trends/smart-delivery-box.md)