# Ethiopian-Made Scarves Connected in Hope Employs Women in Mount Entoto By Tiana Reid | Published 2013-01-14 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/connected-in-hope References: [facebook](https://www.facebook.com/ConnectedinHope) & [connectedinhope.org](http://www.connectedinhope.org/) Connected in Hope's business model works in conjunction with women in Mount Entoto who are currently being trained to take over the day-to-day operations of the enterprise. The products offered include scarves and baskets that are divided into various collections such as Kolfe, Bole, Entoto, Collegiate and Desta. The organization follows the [World Fair Trade Organization](https://www.trendhunter.com/trends/sabrina-elba) and the [Fair Trade Federation](https://www.trendhunter.com/trends/ethical-coconut-oil) practices. "Hope" is often marketed in the social entrepreneurship industry, especially those that work in less-industrialized countries on economic development. At the same time, the North Carolina-based company "embraces the moral and ethical foundations of the [Christian](https://www.trendhunter.com/trends/zero-collective) faith," according to their website. **Contact Information** Connected in Hope [website](http://www.connectedinhope.org/) Connected in Hope on [Facebook](https://www.facebook.com/ConnectedinHope) Connected in Hope on [Twitter](https://twitter.com/ConnectedinHope) Connected in Hope on [Pinterest](http://pinterest.com/connectedinhope/) Connected in Hope on [Flickr](http://www.flickr.com/photos/connectedinhope) ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 83% | Activity: 78% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Fair Trade Products:** The trend of fair trade practices in the social entrepreneurship industry can be leveraged to establish a wider range of unique products that uphold ethical and moral foundations. - **Women's Empowerment:** The increasing trend of women's empowerment and training programs is an opportunity to maximize the potential for women to take over day-to-day operations in companies and businesses. - **Handcrafted Accessories:** The trend of handcrafted accessories can be capitalized on to offer a wider range of unique scarves and baskets in different collections while empowering women and supporting ethical and fair trade practices. ### Where This Applies - **Social Entrepreneurship:** Connected in Hope's business model can encourage the growth of a more sustainable and socially responsible social entrepreneurship industry that empowers women. - **Eco-friendly Fashion:** The focus on fair trade and handcrafted accessories fits within the eco-friendly fashion industry, and can create business opportunities supporting organic products and promoting sustainable and ethical fashion trends. - **Women's Craft & Textile Industries:** Empowering women through training and manufacturing opportunities in traditionally male-dominated industries such as the craft and textile industries can help establish more gender-inclusive business models. ## Related on Trend Hunter - [Regional Wheelchair-Providing Organizations](https://www.trendhunter.com/trends/mobility-ethiopia.md) - [D2C Artisan Marketplaces](https://www.trendhunter.com/trends/artisan-marketplace1.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Specialized Ethical Commerce Platforms](https://www.trendhunter.com/trends/ethical-commerce-platform.md) - [Awareness-Raising Apparel](https://www.trendhunter.com/trends/hats-for-hope-movement.md) - [Social Good Brand Practices](https://www.trendhunter.com/trends/dignity-coconuts.md) - [Ethical Coconut Oils](https://www.trendhunter.com/trends/ethical-coconut-oil.md) - [Reflective Peer Support Platforms](https://www.trendhunter.com/trends/peer-support-platform.md) - [Handmade Ghanaian Rugs](https://www.trendhunter.com/trends/little-proba.md)