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# Story-Sharing Smart Luggage
Eagle Creek's NFC-Connected Bags Reveal Places a Traveler Has Been

By Laura McQuarrie | Published 2019-07-03 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/connected-bags
References: [mobilemarketer](https://www.mobilemarketer.com/news/eagle-creek-debuts-nfc-connected-luggage/556983/) & [eaglecreek](https://www.eaglecreek.com/)

Appealing to Millennials who are equally as passionate about traveling the world as they are [sharing their experiences with others](https://www.trendhunter.com/trends/travel-wrapped), Eagle Creek embedded NFC chips in its Caldera luggage line, effectively creating connected bags that help consumers share their unique stories. The [NFC-connected luggage designs](https://www.trendhunter.com/trends/casetify-travel) can be tapped with a smartphone to initiate a cloud-based web experience, complete with a personalized dashboard that shows all the destinations a traveler has previously visited. In the spirit of friendly competition and gamification, the NFC feature also shows a leaderboard that shows the travelers with the highest amount of mileage.

The NFC-enabled luggage designs also include other smart features, such as a [lost and found functionality](https://www.trendhunter.com/trends/holiday-relief), as well as easy access for videos and additional product information.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 48% | Activity: 42% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel)

## Key Themes

### Key Themes Behind This Trend

- **Nfc-connected Luggage:** Disruptive innovation opportunity: Develop luggage with embedded NFC chips that enable travelers to share their unique travel experiences and compete with others.
- **Cloud-based Web Experience:** Disruptive innovation opportunity: Create personalized dashboards that show travelers all the destinations they have visited, encouraging them to share their stories and engage in friendly competition.
- **Gamification in Travel:** Disruptive innovation opportunity: Integrate gamification elements, such as leaderboards based on travelers' mileage, into connected luggage designs to enhance engagement and encourage more travel.

### Where This Applies

- **Travel Accessories:** Disruptive innovation opportunity: Develop and market NFC-connected luggage and other smart travel accessories that enhance the travel experience and enable travelers to share their stories.
- **Technology:** Disruptive innovation opportunity: Explore the integration of NFC technology, cloud-based web experiences, and gamification elements in various products and services to create personalized and interactive experiences for consumers.
- **Marketing and Advertising:** Disruptive innovation opportunity: Utilize NFC-connected luggage and gamification features to create innovative marketing campaigns and engage consumers in authentic brand storytelling.

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