# Seasonal Sci-Fi Smartphone Ads The Samsung 'Connect your Galaxy this Holiday' Ad is Imaginative By Michael Hemsworth | Published 2019-11-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/connect-your-galaxy-this-holiday References: [geeky-gadgets](https://www.geeky-gadgets.com/samsung-teams-up-with-star-wars-rise-of-the-skywalker-14-11-2019/) & [news.samsung](https://news.samsung.com/global/samsung-joins-forces-with-star-wars-for-holiday-collaboration?utm_source=rss&utm_medium=direct) The [Samsung](https://www.trendhunter.com/trends/recipe-ideas) 'Connect your Galaxy this Holiday' commercial has been launched by the brand as part of a new Star Wars-themed campaign that helps celebrate the upcoming sci-fi film as well as the latest devices. The ad features a [dog in an animal shelter](https://www.trendhunter.com/trends/merry-chaos) coming to fame thanks to its resemblance to [iconic character Chewbacca](https://www.trendhunter.com/trends/star-wars-tamagotchi). A young protagonist who's keen to adopt the otherworldly canine continuously shares photos of the dog with their father, which come through seamlessly thanks to the connectivity the Samsung products provide. The Samsung 'Connect your Galaxy this Holiday' commercial is perfectly positioned to get consumers excited about the upcoming Star Wars: The Rise of Skywalker release as well as provide potential gift ideas for the holidays. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 19% | Activity: 64% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Star Wars-themed Campaigns:** Disruptive innovation opportunity: Creating immersive experiences that leverage popular science fiction franchises to promote products and engage consumers. - **Seamless Connectivity:** Disruptive innovation opportunity: Developing technology that enables seamless sharing of content between devices to enhance user experiences. - **Emotive Advertising:** Disruptive innovation opportunity: Harnessing emotional storytelling to create memorable ads that resonate with consumers and drive brand engagement. ### Where This Applies - **Consumer Electronics:** Disruptive innovation opportunity: Integrating popular culture references into electronic devices and creating compelling marketing campaigns to boost sales. - **Entertainment:** Disruptive innovation opportunity: Collaborating with brands to create cross-promotional campaigns that leverage the excitement around highly anticipated movies and TV shows. - **Advertising and Marketing:** Disruptive innovation opportunity: Embracing storytelling techniques and leveraging emotional narratives to create impactful advertisements that capture consumer attention. ## Related on Trend Hunter - [Gen-Z-Targeted Phone Spots](https://www.trendhunter.com/trends/recipe-ideas.md) - [Collaboration Sci-Fi Tech Accessories](https://www.trendhunter.com/trends/star-wars-x-casetify-collection.md) - [Solution-Oriented Holiday Ads](https://www.trendhunter.com/trends/solutionoriented-holiday-ad.md) - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md) - [Generative AI Interpreter Campaigns](https://www.trendhunter.com/trends/the-next-big-thing-is-you.md) - [Limited-Edition Sci-Fi Soda Cans](https://www.trendhunter.com/trends/cocacola-x-star-wars.md) - [Smartphone Seating Campaigns](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion.md) - [Unified AI Campaigns](https://www.trendhunter.com/trends/you-ai-as-one.md) - [Celebratory Tech Brand Promotions](https://www.trendhunter.com/trends/samsung-week.md)