# Heads-Up Hearing Aid Ads These Connect Hearing May 2011 Ads Will Have You Watching Your Back By Emily Evans | Published 2011-05-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/connect-hearing-may-2011 References: [adsoftheworld](http://adsoftheworld.com/media/print/connect_hearing_ship) & [connecthearing](http://www.connecthearing.ca/) Hearing is one important sense, especially according to these Connect Hearing May 2011 print ads. Of course, it wouldn't be too much fun being run over by a boat or hit by a big piece of lumber due to [hearing loss](https://www.trendhunter.com/trends/affordable-hearing-aid) now, would it? These ads were done by advertising agency Cat Barking in Sydney, Australia. Three print ads came out in the Connect Hearing May 2011 series, each one featuring a different unfortunate situation. These ads are not only quirky to look at, but they are also relatable to some degree. Although many may not be able to say they've been caught water-skiing in front of a boat, I'm sure they can still imagine it wouldn't be too much fun! "Fore," "ahoy" and "timber" are the three different scenarios featured and each one uses the caption "hearing is handy." These Connect Hearing May 2011 print ads are surely witty and wonderful! ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 10% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Quirky Print Ads:** Creating quirky and relatable print ads can capture audience attention and enhance brand awareness. - **Emphasizing Importance of Hearing:** Highlighting the significance of hearing in everyday situations can educate and engage consumers. - **Witty Advertising Campaigns:** Developing witty and clever advertising campaigns can leave a lasting impression on viewers. ### Industries Being Reshaped - **Advertising and Marketing:** The advertising and marketing industry can incorporate quirky print ads and clever campaigns to increase brand visibility and attract customers. - **Audiology and Hearing Aid Manufacturing:** The audiology and hearing aid manufacturing industry can emphasize the importance of hearing through creative advertising to encourage people to seek professional help. - **Entertainment and Media:** The entertainment and media industry can collaborate with advertisers to create humorous advertisements that resonate with audiences and generate buzz. ## Related on Trend Hunter - [Hearing-Focused Promotional Campaigns](https://www.trendhunter.com/trends/improve-your-hearing-challenge.md) - [Attention-Grabbing Hearing Aids](https://www.trendhunter.com/trends/overtone-hearing-aid.md) - [Accessibility-Centered Ads](https://www.trendhunter.com/trends/apples-holiday-ad.md) - [Bone Conduction Hearing Aids](https://www.trendhunter.com/trends/hearing-aid-concept.md) - [Hearing-Enhancing Headgear](https://www.trendhunter.com/trends/sports-headgear.md) - [Ergonomic Hearing Aid Earbuds](https://www.trendhunter.com/trends/claro-hearing-aid.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Sound-Focused Ice Cream Ads](https://www.trendhunter.com/trends/magnum-ice-cream-ads.md) - [Multifunctional Hearing Aid Earbuds](https://www.trendhunter.com/trends/jlab-hear.md)