# Conjoined Sports Equipment Jooyoun Paek Creates Poetry and Sports Hybrids By Shelby Lee Walsh | Published 2009-12-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/conjoined-sports-equipment References: [jooyounpaek](http://jooyounpaek.com/spoetry.html) What happens when you combine [poetry and sports](https://www.trendhunter.com/trends/poetry-camera)? You get the fantastic art pieces from JooYoun Paek called 'Spoetry' that look like conjoined sports equipment. These collection of goods dripping in symbolism were created to promote "self-expression by modifying sports gear." Check out the gallery above to see some of JooYoun Paek's conjoined sports creations which include helmets, goggles, [soccer shoes](https://www.trendhunter.com/trends/soccerthemed-illustrations), [boxing gloves](https://www.trendhunter.com/trends/taekwondo-f50-selene) and more. **Implications** - Contemporary society is deeply steeped in the art of multitasking. Any company seeking to capitalize on a consumer's ability to multitask would be wise to invest in a product that combines two otherwise diametrically opposed concepts. The product would appeal to consumers obsessed with originality, as well as those with a fervent passion for novelty products. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 36% | Activity: 25% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Spoetry:** The combination of poetry and sports gear creates opportunities for companies to produce innovative, original products that cater to consumers' love of multitasking. - **Symbolic Sports Gear:** The incorporation of symbolism in sports gear provides opportunities for companies to create unique and expressive products that appeal to consumers' desire for self-expression. - **Multitasking Products:** The trend towards multitasking creates opportunities for companies to develop products that combine two or more seemingly disparate concepts to serve customers' diverse needs. ### Where This Applies - **Sports Equipment:** Innovative sports equipment companies may use symbolism or incorporate poetic elements in order to create unique, expressive products that appeal to consumers. - **Art and Design:** Artists and designers can experiment with combining sports gear with other unexpected elements to create provocative and intriguing new art forms. - **Fashion and Apparel:** Fashion and apparel companies may create hybrid sportswear that incorporates elements from other areas, such as poetry, to meet customers' desire for originality and self-expression. ## Related on Trend Hunter - [AI-Powered Poem Booths](https://www.trendhunter.com/trends/poem-booth.md) - [Immersive Sports Supplies Stores](https://www.trendhunter.com/trends/vegas-sports.md) - [Raw Sports Emotion Artwork](https://www.trendhunter.com/trends/game-exhibition.md) - [Upcycled Couch Sports Bags](https://www.trendhunter.com/trends/off-the-couch-bags.md) - [Phygital Sportswear Concepts](https://www.trendhunter.com/trends/nike-style.md) - [Fluid Function Art Exhibits](https://www.trendhunter.com/trends/optical-flow.md) - [Maximalist Collaborative Running Shoes](https://www.trendhunter.com/trends/studioproba.md) - [Korean Game-Inspired Desk Accessories](https://www.trendhunter.com/trends/playful-desk-accessories.md) - [Reflective Ping-Pong Parlour Installations](https://www.trendhunter.com/trends/match-point-installation.md)