# Conical Vodka Bottles Starka Branding Takes Inspiration from Ancient Slavic Symbolism By Amelia Roblin | Published 2015-01-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/conical-vodka-bottles References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/12/starka.html) & [behance.net](https://www.behance.net/gallery/18483937/Starka) There is certainly some vessel diversity on liquor store shelves, but the variations are only subtly evident when compared to these [conical vodka bottles](https://www.trendhunter.com/trends/vodka-by-saintwoods). The concept for Starka branding and packaging was influenced by the old eastern European tradition of producing alcohol, so imagery was sought from that frame in history. To signify the Starka identity, the symbol of the old Slavic letter for S was adapted for the logo. Comprising an overlapping triangle and a circle, the emblem was reconstructed in three dimensions to make the funnel shape of the glass, with the profile of a triangle and a round base. Keeping the entire [vodka packaging strategy](https://www.trendhunter.com/trends/zarova-vodka) consistent, [Foxtrot Studio](https://www.trendhunter.com/trends/foxtrot-gummy-mixes) designed a folding brochure and a stemless glass tumbler based on the same purist forms. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 73% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Ancient Symbolism:** Incorporating ancient symbolism in branding and packaging design presents new opportunities for captivating consumers through storytelling. - **Three-dimensional Logo:** Recreating a logo in a three-dimensional shape, as seen in the Starka branding, creates an eye-catching and unique design element. - **Consistent Packaging Strategy:** Designing different packaging items that follow a consistent design strategy, such as the vodka bottles, brochure and glass tumbler, presents opportunities for brand recognition and loyalty. ### Sectors Adopting This - **Alcoholic Beverages:** Branding and packaging design can be a major asset for companies in the alcoholic beverage industry, to differentiate their products and increase sales. - **Graphic Design:** Incorporating historical and cultural symbols and motifs in graphic design can present new opportunities to captivate consumers and create unique brand identities. - **Promotion and Advertising:** Consistent and well-designed packaging items, such as brochures, can be used in promotional and advertising strategies to increase brand awareness and drive sales. ## Related on Trend Hunter - [Aurora-Inspired Vodka Bottles](https://www.trendhunter.com/trends/grey-goose-bottle.md) - [Bong-Shaped Vodka Bottles](https://www.trendhunter.com/trends/illadelph-vodka.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Custom Wave-Like Vodka Bottles](https://www.trendhunter.com/trends/ardagh.md) - [DIY Whisky Bottles](https://www.trendhunter.com/trends/diy-whisky-bottle.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Woven Vodka Bottles](https://www.trendhunter.com/trends/absolut.md) - [Ready-to-Pour Tinned Spirits](https://www.trendhunter.com/trends/departed-spirits.md) - [Glass Spirit Bottles](https://www.trendhunter.com/trends/halewood-artisanal-spirits.md)