# Plant-Based QSR Campaigns Burger King's Confusing Times Campaign is Made with DAVID Madrid By Amy Duong | Published 2023-05-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/confusing-times References: [designtaxi](https://designtaxi.com/news/423540/Burger-King-Ad-Shows-Kids-Confused-Over-Its-Plant-Based-Products/) & [davidtheagency](https://www.davidtheagency.com/?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)  [Burger King](https://www.trendhunter.com/trends/plant-based-chicken-nuggets) presents its latest ad campaign dubbed Confusing Times as it takes on a unique approach that shines a spotlight on children and asks them questions about life. It is made in collaborative efforts with ad agency [DAVID](https://www.trendhunter.com/trends/dream-the-possibilities) Madrid and starts with showing how kids are going about their everyday lifestyle while asking questions about the world. One child is seen asking why buildings are so tall and another asks if a cookie jar is still considered a cookie jar if there are no cookies inside. The last child wonders if Whoppers are still Whoppers if they are not made from meat. This is meant to provoke more thought about [plant-based alternatives to their foods](https://www.trendhunter.com/trends/burger-king-and-oatly). Image Credit: DAVID Madrid ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 20% | Activity: 42% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Plant-based QSR Campaigns:** The rise of plant-based QSR campaigns presents an opportunity for food industry players to create innovative, sustainable, and healthy meat alternatives. - **Collaborative Advertising Campaigns:** The collaborative advertising approach, as seen in Burger King's Confusing Times campaign, presents a great opportunity for industries to partner with innovative ad agencies to create unique and engaging ads. - **Marketing to Children:** With campaigns like Confusing Times, marketing to children could be an opportunity for businesses to connect with a younger demographic and create a loyal customer base. ### Industries Being Reshaped - **Food Industry:** The food industry, specifically quick-service restaurants, can capitalize on the trend of plant-based QSR campaigns by offering more plant-based alternatives to their menu. - **Advertising Industry:** The advertising industry can benefit from collaborating with brands to create more innovative, thought-provoking campaigns that reach wider audiences. - **Consumer Goods Industry:** The consumer goods industry can explore marketing to children as a way to create brand loyalists from a young age, setting them apart from competitors. ## Related on Trend Hunter - [Plant-Based Chicken Nuggets](https://www.trendhunter.com/trends/plant-based-chicken-nuggets.md) - [Plant-Based Cuisine QSR Campaigns](https://www.trendhunter.com/trends/burger-king-uk-campaign.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [AI-Powered QSR Campaigns](https://www.trendhunter.com/trends/fastfood-ad.md) - [Made-to-Order Burger Ads](https://www.trendhunter.com/trends/burger-kings-advertisements.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [QSR Burger Chain Campaigns](https://www.trendhunter.com/trends/whopper-island.md) - [Meatless QSR Menu Promotions](https://www.trendhunter.com/trends/meatfree-menu.md) - [QSR Menu Billboard Campaigns](https://www.trendhunter.com/trends/real-size-campaign.md)