# Conflict-Free Diamond Designs Ruff & Cut Eco-Friendly Jewelry By Elsa Blaine | Published 2008-10-18 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/conflict-free-diamonds-ruff-cut-eco-friendly-luxury-jewellery References: [luxist](http://www.luxist.com/2008/10/17/ruff-and-cut-jewelry-line-launches/) & [ruffandcut](http://www.ruffandcut.com/) Ruff & Cut diamond jewelry is what they call 'socially responsible luxury.' The newly-launched company combines conflict-free diamonds from Sierra Leone and Canada with recycled gold to create stylishly rustic rings, pendants, bracelets, and earrings. The eco-friendly company also donates 10% of profits to non-profit organizations in Africa. Though not all of the gems are the perfect specimens we are accustomed to seeing, the designs stand for much more than a simple display of wealth. Having said that, the ring in the first image is priced at $110,000. However, a very simple 1.91 carat solitaire is available for $4,900. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 53% | Activity: 13% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Conflict-free Diamonds:** Opportunity for jewelry companies to source and market ethically produced diamonds, appealing to conscientious consumers. - **Eco-friendly Jewelry:** Potential for creating sustainable jewelry using recycled materials, catering to environmentally conscious customers. - **Socially Responsible Luxury:** Emerging trend of luxury brands that prioritize giving back to society, providing business opportunities with a positive social impact. ### Industries Being Reshaped - **Jewelry:** Innovative designs and materials in the jewelry industry can attract a growing market of socially and environmentally aware consumers. - **Non-profit Organizations:** Collaborating with jewelry companies to receive a portion of profits can help non-profits in Africa fund their mission and raise awareness. - **Sustainable Fashion:** Integrating eco-friendly jewelry options into the sustainable fashion industry can promote responsible consumption and production. ## Related on Trend Hunter - [Premium Lab-Grown Diamond Rings](https://www.trendhunter.com/trends/labgrown-diamond-rings.md) - [Recycled Gold Jewelry Collections](https://www.trendhunter.com/trends/recycled-gold-jewelry.md) - [Ultra-Chic Bridal Jewelry Lines](https://www.trendhunter.com/trends/2025-engagement-ring.md) - [Ultra-Luxurious Pet Collars](https://www.trendhunter.com/trends/pet-jewelry1.md) - [Lab-Grown Diamond Jewelry Collections](https://www.trendhunter.com/trends/labgrown-diamond-jewelry.md) - [Ethical Lab-Grown Diamond Rings](https://www.trendhunter.com/trends/caratbee.md) - [Dynamic Energy-Inspired Luxury Jewelry](https://www.trendhunter.com/trends/aura-collections.md) - [Lab-Grown Fine Jewelry](https://www.trendhunter.com/trends/fallers-jewelry.md) - [Ultra-Luxurious Collaborative Jewellery Lines](https://www.trendhunter.com/trends/collaborative-jewellery.md)