# Athletic Wellness Activations Dove and Well+Good Host Confidence Court at the US Open By Debra John | Published 2024-08-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/confidence-court References: [nycforfree.co](https://www.nycforfree.co/events/confidence-court-presented-by-dove-and-wellgood) & [wellandgood](https://www.wellandgood.com/like-a-champion-tennis/)  In honor of the [US Open Tennis Championships](https://www.trendhunter.com/trends/us-open-fan-week), [Dove and Well+Good](https://www.trendhunter.com/trends/dove-x-the-us-open) are presenting the 'Confidence [Court](https://www.trendhunter.com/trends/lacostes-activations)' at Vanderbilt Hall in Grand Central Station in New York City. Attendees are invited to the Confidence Court for an immersive tennis experience featuring a state-of-the-art virtual reality simulator. In addition, guests can enjoy exclusive tennis-themed merchandise and receive complimentary 'Dove Advanced Care Antiperspirant' samples, designed to "offer protection against sweat and odor while ensuring underarm skin remains soft and smooth throughout the summer," and during sports or activities. The Confidence Court aims to "enhance participants' confidence both on and off the court." This event will provide an opportunity for engagement with tennis and personal care in a unique and interactive setting. This event will take place on August 28, 2024, from 10:00 AM to 7:00 PM. Image Credit: Well+Good ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 27% | Activity: 38% | Freshness: 26% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Immersive Event Experiences:** Offering attendees an interactive and engaging environment that combines virtual reality with physical activities. - **Wellness-themed Merchandise:** Providing exclusive, sports-related products that appeal to health-conscious consumers looking to enhance their athletic lifestyles. - **Free Sample Campaigns:** Distributing complimentary products to build brand loyalty and expose consumers to new offerings in a memorable way. ### Who This Affects Most - **Personal Care:** Introducing innovative products that ensure comfort and effectiveness during active routines. - **Sporting Goods:** Enhancing the sport experience with merchandise that integrates wellness and performance. - **Event Management:** Creating unique and immersive brand activations that captivate and engage potential customers. ## Related on Trend Hunter - [Official Deodorant Sponsors](https://www.trendhunter.com/trends/official-underarm-sponsor.md) - [Sports Hospitality Programs](https://www.trendhunter.com/trends/us-open-experience.md) - [Antiperspirant Sports Partnership Campaigns](https://www.trendhunter.com/trends/dove-x-the-us-open.md) - [Tennis-Forward Pop-Ups](https://www.trendhunter.com/trends/lacostes-activations.md) - [Tennis-Themed Activations](https://www.trendhunter.com/trends/the-lalo-clubhouse.md) - [Waterside Finals Experiences](https://www.trendhunter.com/trends/ss-evian.md) - [Exclusive Tennis Championship Experiences](https://www.trendhunter.com/trends/tennis-championship.md) - [Empowering Body-Confidence Sports Ads](https://www.trendhunter.com/trends/doves-2024-super-bowl.md) - [Body Confidence Coaching Programs](https://www.trendhunter.com/trends/body-confident-sport.md)