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# Rainbow Sprinkle Skillet Cookies
Bj's Just Added a New Confetti Pizookie to Its Dessert Lineup

By Katherine Pendrill | Published 2023-04-22 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/confetti-pizookie
References: [chewboom](https://www.chewboom.com/2023/04/21/bjs-introduces-new-confetti-pizookie/)

![Rainbow Sprinkle Skillet Cookies](https://cdn.trendhunterstatic.com/thumbs/503/confetti-pizookie.jpeg)

[BJ’s Restaurant & Brewhouse's](https://www.trendhunter.com/trends/double-chocolate-banana-split-pizookie) signature dessert offering is now available in a whole new flavor with the launch of the new Confetti Pizookie.

For those unfamiliar, a Pizookie is essentially a big cookie baked in a cast iron skillet until soft and melty in the middle, but crispy on the edges. BJ's new Confetti Pizookie consists of a [buttery confetti cookie dough base](https://www.trendhunter.com/trends/new-confetti-cookie) that's baked in a skillet, and then topped with creamy vanilla bean ice cream, fluffy whipped cream, and a smattering of colorful rainbow sprinkles. With its festive flair, the new dessert makes for a perfect way to celebrate birthdays, graduations, and more.

The new Confetti Pizookie is available now from participating BJ’s Restaurant & Brewhouse locations nationwide for a limited time.

Image Credit: BJ’s Restaurant & Brewhouse

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 8% | Activity: 19% | Freshness: 15%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Skillet Desserts:** Opportunities exist for innovative restaurants to expand their dessert menus with more skillet-based options like BJ's Confetti Pizookie.
- **Celebration-focused Desserts:** Dessert offerings that have a celebratory or festive theme, like BJ's Confetti Pizookie, can capitalize on special events and holiday seasons.
- **Colorful Desserts:** There is potential for food and beverage companies to create more visually appealing and Instagram-worthy desserts, like the colorful and fun Confetti Pizookie.

### Where This Applies

- **Restaurant Industry:** Restaurants and cafes can incorporate dessert offerings like BJ's Confetti Pizookie to provide a unique and memorable experience for their customers.
- **Food and Beverage Industry:** There is room for food and beverage companies to create exciting and innovative dessert options that appeal to millennials and social media users, like the visually stunning Confetti Pizookie.
- **Event Planning Industry:** Event planners and organizers can include celebratory and colorful desserts, like BJ's Confetti Pizookie, in their event menus to add a fun and memorable touch to special occasions.

## Related on Trend Hunter

- [Cake-Inspired Restaurant Cookies](https://www.trendhunter.com/trends/party-pizookie.md)
- [Banana Split Skillet Cookies](https://www.trendhunter.com/trends/double-chocolate-banana-split-pizookie.md)
- [Candy Bar Skillet Cookies](https://www.trendhunter.com/trends/snickers-pizookie.md)
- [Festive Skillet Cookies](https://www.trendhunter.com/trends/bjs-restaurants-skillet-cookie.md)
- [Spooky Skillet Cookies](https://www.trendhunter.com/trends/spooky-pizookie.md)
- [Indulgent Cinnamon Roll Desserts](https://www.trendhunter.com/trends/cinnamon-roll-pizookie.md)
- [Hybrid Limited-Edition Desserts](https://www.trendhunter.com/trends/butterfinger-pizookie.md)
- [Nutty S’mores-Inspired Desserts](https://www.trendhunter.com/trends/peanut-butter-smores-pizookie.md)
- [Oversized Cookie Platter Desserts](https://www.trendhunter.com/trends/pizookie-platter.md)
