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# Color-Changing Confetti Cups
Starbucks' New Color-Changing Confetti Cups are a Party in a Cup

By Katherine Pendrill | Published 2021-05-24 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/confetti-cups
References: [popsugar](https://www.popsugar.com/food/starbucks-color-changing-confetti-cups-2021-48324833)

Starbucks is making it even more fun to bring-your-own-cup with its new Color-Changing Confetti Cups.

Just in time for summer, Starbucks has debuted a new Color-Changing Swirl Cup and new Color-Changing Confetti Cup set. The former features colorful swirls on the cup, along with an orange lid, and mint green straw. On the other hand, each of the Color-Changing Confetti Cups boasts a celebratory confetti design. Both of these dreamy new cups also magically change color when filled with cold beverages – like cold brew or iced tea – thanks to heat-sensitive patented technology.

Currently available in the U.S. while supplies last, the new Color-Changing Swirl Cup and the Color-Changing Confetti Cup set are the perfect summer accessory for the beach, [Starbucks'](https://www.trendhunter.com/trends/orange-bling-cup) happy hour, and everything in between.

Image Credit: Starbucks

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 53% | Activity: 38% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen)

## Key Themes

### Key Themes Behind This Trend

- **Color-changing Technology:** This trend provides an opportunity for companies to invest in new color-changing technology to create innovative products like Starbucks' Color-Changing Confetti Cups.
- **Personalized Drinkware:** Personalized drinkware is a growing trend, and companies can take advantage of it by incorporating special designs, such as the confetti pattern on Starbucks' Color-Changing Confetti Cups.
- **Sustainability in Drinkware:** Sustainability is becoming a critical issue, and companies can leverage innovative sustainable materials and technologies to create eco-friendly drinkware like Starbucks' new Color-Changing Confetti Cups.

### Where This Applies

- **Food and Beverage:** Companies in the food and beverage industry can take inspiration from Starbucks' new Color-Changing Confetti Cups to create innovative and unique drinkware that enhances the customer experience.
- **Retail:** Retailers can leverage the trend of personalized and color-changing drinkware to create fun and engaging products, like Starbucks' new Color-Changing Confetti Cups, that cater to the consumer's desire for unique products.
- **Event Planning:** Event planning companies can create memorable experiences for guests by incorporating personalized and innovative drinkware, such as Starbucks' new Color-Changing Confetti Cups, into their events.

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