# Color-Changing Confetti Tumblers Starbucks is Selling a Reusable Confetti Cup That Changes Color By Katherine Pendrill | Published 2020-05-20 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/confetti-cup References: [delish](https://www.delish.com/food-news/a32577753/starbucks-color-changing-confetti-cup/) & [instagram](https://www.instagram.com/p/CARhttEAtCb/) [Starbucks](https://www.trendhunter.com/trends/starbucks-summer-merchandise) recently announced the launch of its first color-changing tumblers after the COVID-19 closures and the new lineup includes a fun confetti cup. Later this month, Starbucks is set to roll out a new range of color-changing cups, which will be the brand's first [reusable cups](https://www.trendhunter.com/trends/reusable-cup-giveaway) since the pandemic began. The 24-ounce Confetti Cold Cup is the most buzz-worthy of the bunch and will be restocked throughout the summer. When this particular cup is filled with a drink, it transforms from clear to colorful confetti specks. This magic is thanks to temperature-sensitive technology inside the cup. Though color-changing cups are not completely new to Starbucks, the new confetti cup is an exciting take on the technology. Image Credit: *@sbuxreusablecups.* ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 83% | Activity: 92% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### What's Driving This Trend - **Color-changing Tumblers:** Starbucks is embracing technology that changes color for their newest reusable confetti cup. - **Reusable Cups:** Starbucks is releasing a new line of color-changing cups, which will be their first reusable cups since the pandemic. - **Temperature-sensitive Technology:** Starbucks' new 24-ounce Confetti Cold Cup is made with temperature-sensitive technology that transforms the cup from clear to colorful confetti specks when filled with a drink. ### Who This Affects Most - **Food Service Industry:** The food service industry can benefit from embracing the use of reusable cups that feature new technology. - **Hospitality Industry:** The hospitality industry can benefit from embracing the use of unique, innovative products such as Starbucks' new confetti cup. - **Retail Industry:** The retail industry can benefit from stocking new, unique products such as Starbucks' reusable color-changing tumblers. ## Related on Trend Hunter - [Vibrant Summer-Ready Drinkware](https://www.trendhunter.com/trends/starbucks-summer-merchandise.md) - [Purple Studded Cold Cups](https://www.trendhunter.com/trends/purple-studded-cold-cup.md) - [Spring-Ready Floral Tumblers](https://www.trendhunter.com/trends/magnolia-flower-tumbler.md) - [Sustainable Compostable Coffee Cups](https://www.trendhunter.com/trends/better-cup-for-all.md) - [Iridescent Orange Cold Cups](https://www.trendhunter.com/trends/orange-bling-cup.md) - [Inclusive Cafe Drinkware](https://www.trendhunter.com/trends/cold-cup-tumbler-no-filter.md) - [Valentine’s Day-Themed Drinkware](https://www.trendhunter.com/trends/valentines-day-drinkware.md) - [Blooming Color-Changing Coffees](https://www.trendhunter.com/trends/haruzora-milk-coffee-frappuccino.md) - [Co-Branded Hydration Tumblers](https://www.trendhunter.com/trends/starbucks-x-stanley.md)