# Dessert-Inspired Ice Creams Confetti Brownie Batter is the Latest Flavor from Handel’s By Katherine Pendrill | Published 2023-06-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/confetti-brownie-batter References: [restaurantnews](https://www.restaurantnews.com/score-brownie-points-this-fathers-day-at-handels-homemade-ice-cream-060823/)  [Handel’s Homemade Ice Cream](https://www.trendhunter.com/trends/horchata-ice-cream) is serving up the taste of nostalgia this Father's Day with its new Confetti Brownie Batter. If you ever enjoyed those bite-sized brownies with rainbow chips as a kid, this new ice cream flavor will have you reliving some beloved childhood memories. The new Confetti Brownie Batter ice cream consists of [creamy chocolate cake batter ice cream](https://www.trendhunter.com/trends/brookies-cream-sundae) studded with chunks of [brownie pieces](https://www.trendhunter.com/trends/galactic-brownie-ice-cream) and a smattering of mini chocolate rainbow chips. The new flavor is arriving just in time for Father's Day, so you can score some "brownie points" with the family by picking up a pint before dad's big day. As Rich Matherne, Chief Executive Officer for Handel’s Homemade Ice Cream, puts it: "For nearly 80 years, Handel’s has satisfied our guests with delicious homemade ice cream that delights the tastebuds, brings families together, and delivers happiness in a cone – and this latest flavor debut is no exception." Image Credit: Handel’s Homemade Ice Cream ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 84% | Activity: 93% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Dessert-inspired Ice Creams:** Creating unique ice cream flavors inspired by classic desserts presents an opportunity to tap into nostalgia and appeal to consumers' sense of taste and memory. - **Incorporating Unconventional Ingredients:** Adding unexpected ingredients, such as rainbow chips, to ice cream flavors can create excitement and buzz around new product launches. - **Limited Edition Seasonal Flavors:** Offering seasonal and holiday-themed flavors, such as the Confetti Brownie Batter ice cream for Father's Day, can create a sense of urgency and FOMO among consumers. ### Who This Affects Most - **Ice Cream Industry:** Introducing unique and unconventional flavors presents an opportunity for ice cream manufacturers to stand out in a crowded market and attract new consumers. - **Food and Beverage Industry:** Incorporating flavor and ingredient trends from classic desserts into other food and beverage products, such as bars, shakes, and coffee drinks, can create new revenue streams and brand extensions. - **Seasonal Retail Industry:** Partnering with ice cream manufacturers to create limited edition seasonal flavors can be a mutually beneficial marketing opportunity for retailers looking to drive foot traffic and sales during specific times of the year. ## Related on Trend Hunter - [Traditional Dessert Ice Creams](https://www.trendhunter.com/trends/handels-homemade-ice-cream-carrot-cake.md) - [Four-in-One Ice Creams](https://www.trendhunter.com/trends/handels-ice-cream-sticky-fingers.md) - [Chromatic Cookie Ice Creams](https://www.trendhunter.com/trends/frosted-animal-cookie-ice-cream.md) - [Fresh-Churned Summer Ice Creams](https://www.trendhunter.com/trends/handels-homemade-ice-cream.md) - [Franchisee-Inspired Ice Cream Flavors](https://www.trendhunter.com/trends/raspberry-dream-cream.md) - [Salty-Sweet Sundaes](https://www.trendhunter.com/trends/salted-brown-butter-cookie-dazzler.md) - [Sandwich-Flavored Ice Creams](https://www.trendhunter.com/trends/peanut-butter-and-jelly-flavor.md) - [Hybrid Brownie Ice Creams](https://www.trendhunter.com/trends/brookie-ice-cream.md) - [Spiced Cookie Ice Creams](https://www.trendhunter.com/trends/gingerbread-cookie-ice-cream.md)