# Customization-Centric Confectionery Stores The New M&M’s World Shanghai Emphasizes Personalization By Laura McQuarrie | Published 2018-12-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/confectionery-store References: [candyindustry](https://www.candyindustry.com/articles/88453-remodeled-mms-world-shanghai-to-reopen-dec-5) & [mms](http://www.mms.com/) In just a few days, the doors to the freshly remodeled [M&M’s](https://www.trendhunter.com/trends/mms-flavor-remix) World Shanghai confectionery store will be opening to the public, giving locals and tourists alike a new experience that's centered on immersion, personalization and the creation of memorable experiences. The redesigned store in the Shanghai Shimao International Plaza includes an all-new, dazzling Great Wall of Chocolate—with over a million M&M's displayed in different varieties like milk chocolate and peanut—convenient mobile payment options and exclusive products inspired by China. The M&M’s World Shanghai also boasts a personalized printer where guests are able to create and print custom messages, as well as a 'Mood Analyze' experience that helps guests to discover their "inner M&M" and have it realized through an avatar. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 78% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Customization-centric Confectionery Stores:** Opportunity for confectionery stores to offer personalized products and immersive experiences. - **Dazzling Great Wall of Chocolate:** Potential for using large-scale displays to showcase a wide variety of products. - **Personalized Printing Technology:** Disruptive innovation opportunity to incorporate customizable printing technology into retail experiences. ### Who This Affects Most - **Confectionery:** Confectionery industry can benefit from implementing customization and personalization in their stores. - **Retail:** Retail industry can take advantage of large-scale displays to showcase products and create immersive experiences. - **Printing Technology:** Printing technology industry has an opportunity to develop customized printing solutions for retail experiences. ## Related on Trend Hunter - [Custom Candy Gifts](https://www.trendhunter.com/trends/mms-flavor-remix.md) - [Personalizable Valentine's Chocolates](https://www.trendhunter.com/trends/personalizable-chocolate.md) - [Festive Personalized Candies](https://www.trendhunter.com/trends/personalized-candies.md) - [Fashion-Designer Chocolate Shops](https://www.trendhunter.com/trends/le-chocolat-maxime-frederic.md) - [Custom Chocolate Bar Studios](https://www.trendhunter.com/trends/kitkat-made-4-u-creator-studio.md) - [Spring Holiday Candy Gifts](https://www.trendhunter.com/trends/mms-spring-gifts.md) - [Exclusive In-Store Sleepovers](https://www.trendhunter.com/trends/mms-fun-club.md) - [Gifting-Friendly Candy Pouches](https://www.trendhunter.com/trends/mms-peanut-gifting-pouches.md) - [Branded Collaboration Candy Gifts](https://www.trendhunter.com/trends/edible-arrangements-and-mms.md)