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# Confectionery Retail Experiences
The Noosa Chocolate Factory is Located in Brisbane

By Rebecca Byers | Published 2016-03-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/confectionery-retail
References: [retaildesignblog.net](http://retaildesignblog.net/2016/03/16/noosa-chocolate-factory-by-oliver-burscough-brisbane-australia/)

This confectionery retail experience hails from Brisbane, Australia and highlights the progression toward [gallery-style store concepts](https://www.trendhunter.com/trends/dried-fruits-and-nuts) that serve multiple functions. The glowing space is outfitted with premium materials and is situated inside the Queen Street Mall.

Designed by Oliver Burscough, the [Noosa](https://www.trendhunter.com/trends/noosa-mixins-range) Chocolate Factory boasts a neutral color palette that exudes elegance and is likely to entice exhausted shoppers inside for a moment of peace and quiet. The Noosa Chocolate Factory by Oliver Burscough features a variety of seating options including a long communal table and packaged products for consumers to pick up and take with them.

The stunning Noosa Chocolate Factory demonstrates the evolving landscape of confectionery retail and suggests consumers are viewing sugar consumption as a special occasion and, as such, a reason to splurge.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 63% | Activity: 47% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Gallery-style Store Concepts:** The progression toward gallery-style store concepts creates opportunities for confectionery retail to become an artful and immersive experience.
- **Premium Materials:** The use of premium materials in confectionery retail spaces presents opportunities to elevate the perceived value of products and enhance the overall customer experience.
- **Sugar Consumption as a Special Occasion:** The shifting perception of sugar consumption as a special occasion highlights opportunities for confectionery retailers to position their products as indulgent treats for moments of celebration.

### Sectors Adopting This

- **Confectionery Retail:** The Noosa Chocolate Factory exemplifies the potential for confectionery retailers to create unique and visually appealing in-store experiences.
- **Interior Design:** The design of confectionery retail spaces, like the Noosa Chocolate Factory, invites opportunities for interior designers to create captivating environments that entice customers.
- **Packaging Design:** The availability of packaged confectionery products, as seen in the Noosa Chocolate Factory, presents opportunities for innovative packaging design that complements the overall brand experience.

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