# Quirky Historical Chocolates Merdas' Confectionery Chocolate Wrappers Feature Wordly Icons By Laura McQuarrie | Published 2016-08-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/confectionery-chocolate References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/08/merdas-classic-chocolate.html) & [merdaschocolate](http://merdaschocolate.com/index.php?lang=fa) To add some visual interest to its [confectionery chocolate packaging](https://www.trendhunter.com/trends/esther-price-candies-anniversary-box), Merdas tasked designer Masoud Rostami with the creation of a dynamic look for its chocolate collection. The finished designs remind that "Even legends cannot resist a treat" and features [icons like Beethoven, Newton and Shakespeare](https://www.trendhunter.com/trends/cocoa-legato) on the front of each chocolate bar wrapper. While these historical figures are often depicted with stoic classical portraits, this packaging plays with the images of these figures by having their eyes light up at the sight of the chocolate treats being unwrapped. From afar, the Merdas chocolate packaging boasts a sophisticated look that's even more charming when consumers come closer to appreciate the humorous and playful details. This [meme-like packaging](https://www.trendhunter.com/trends/consumerfocused-packaging-strategies) is one of many emerging branding designs that successfully borrows elements from Internet culture. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 43% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Humorous Historical Packaging:** Brands could consider creating packaging that incorporates humorous representations of historical figures to appeal to consumers' appreciation of pop culture. - **Playful Branding:** Creating brand designs that incorporate playful and humorous elements, like those seen in Merdas chocolates, can help products stand out on shelves and online. - **Internet Culture-inspired Branding:** Packaging and branding designs that borrow elements from internet memes and culture could be a disruptive innovation opportunity for companies looking to connect with younger, tech-savvy consumers. ### Where This Applies - **Food and Beverage:** Food and beverage companies can explore playful and humorous packaging designs, like those in the Merdas chocolate collection, to make their products more visually appealing and engaging to consumers. - **Marketing and Advertising:** Marketing and advertising agencies could advise clients on incorporating internet culture and humorous elements in packaging and branding designs to add a touch of levity and personality to their products. - **Design:** Design agencies can provide innovative brand packaging designs, like those seen in the Merdas chocolate collection, that incorporate visual humor and appeal to younger, internet-savvy consumers. ## Related on Trend Hunter - [Pop Culture Candy Packaging](https://www.trendhunter.com/trends/album-art-packaging.md) - [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md) - [DIY Chocolate Wrappers](https://www.trendhunter.com/trends/diy-chocolate-wrapper.md) - [Emoji-Covered Candy Packaging](https://www.trendhunter.com/trends/family-focused-pack-design.md) - [Multisensory Chocolate Bars](https://www.trendhunter.com/trends/fortnum-mason-and-otherway.md) - [Artist-Inspired Chocolate Bars](https://www.trendhunter.com/trends/beatrice-wood.md) - [Merit-Based Shareable Chocolates](https://www.trendhunter.com/trends/made-to-share-packaging.md) - [Legacy Chocolate Brand Packaging](https://www.trendhunter.com/trends/cadbury-200th-anniversary.md) - [Stylish Artistic Christmas Chocolates](https://www.trendhunter.com/trends/after-eight-the-design-edition-by-walala.md)