# Artistic Teeth Cleaner Ads The Condor Dental Floss Campaign Depicts Corn and Beef By Meghan Young | Published 2014-05-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/condor-dental-floss References: [adeevee](http://www.adeevee.com/2014/05/condor-dental-floss-corn-beef-design-print/) & [opusmultipla.br](http://www.opusmultipla.com.br/) Taking a page from the impressive portfolios of crafty artists around the world, the Condor Dental Floss ad campaign turns this [classic teeth cleaning product](https://www.trendhunter.com/trends/ordo-denta-reach) into stunning art pieces. Embroidery and threaded art is particularly enjoying a revival of interest these days, so it is only appropriate that the brand would take advantage. The Condor Dental Floss ad campaign depicts an image of corn and beef in a maze of pegged string, two foods that happen to get stuck between teeth frequently. Conceived and art directed by Opusmultipla, an [ad agency based in Curitiba, Brazil](https://www.trendhunter.com/trends/kfc-brazil), the Condor Dental Floss ad campaign was art directed and illustrated by Keith Lauer. Creative director Flávia Rennó oversaw the project. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 55% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Artistic Teeth Cleaner Ads:** Using creative approaches and media help make mundane products stand out. - **Revival of Embroidery and Threaded Art:** There is an increasing interest for handcrafted designs in advertisements and branding. - **Innovative Use of Food in Ads:** Using food as subjects for ads is an untapped yet promising creative opportunity. ### Industries Being Reshaped - **Dental Products:** Innovative approaches in dental hygiene products branding can help them stand out in a saturated market. - **Advertising and Marketing:** Creative and unconventional approaches in making ads can help brands get noticed amidst many competitors. - **Food and Beverage Industry:** There's a possibility of exploring creative advertisements using food images as the subjects. ## Related on Trend Hunter - [High-Quality Oral Hygiene Solutions](https://www.trendhunter.com/trends/dentalclean-products.md) - [Confident Smile Campaigns](https://www.trendhunter.com/trends/aquafresh.md) - [Candy-Flavored Dental Floss](https://www.trendhunter.com/trends/candyflavored-dental-floss.md) - [Scented Dental Flosses](https://www.trendhunter.com/trends/cocofloss.md) - [Joyful Oral Care Brands](https://www.trendhunter.com/trends/cocolab.md) - [Sustainable Dental Flosses](https://www.trendhunter.com/trends/silk-expanding-dental-floss.md) - [Chocolate Milk-Flavored Flossers](https://www.trendhunter.com/trends/chocolate-milkflavored-flossers.md) - [Eco-Friendly Electric Flossers](https://www.trendhunter.com/trends/flaus.md) - [Compact Pen-Like Teeth Flossers](https://www.trendhunter.com/trends/morph-floss-pen.md)