# Accessory-Formed Condom Ads The Condones Vive Mas Campaign is Materialistically Textured By Meghan Young | Published 2012-08-23 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/condones-vive-mas-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/08/condones-vive-textured-condoms/) & [eltaiertribuddb](http://eltaiertribuddb.com) The Condones Vive Mas campaign likens the "maximum pleasure" a woman would feel using these [textured condoms](https://www.trendhunter.com/trends/durex-intensity) to a huge shopping spree. That, or it simply compares it to the pleasure many women have when they view their significant collection of accessories. The condoms portrayed in the [print ads](https://www.trendhunter.com/trends/mwcurated) have been formed out of [shoes, purses, hats](https://www.trendhunter.com/trends/leather-goods1) and more to convey this sentiment. Conceived and executed by El taier / Tribu DDB, an ad agency based in Guatemala, the Condones Vive Mas campaign is rather simple besides the multitude of materialistic items making up each condom. Captured against a pitch black backdrop, the accessories stand out boldly. It was art directed by Victor Pardo and Eddy Flores with creative direction by Jorge Solorzano and illustrations by quadstudio. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 33% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Materialistic Condom Ads:** Disruptive innovation opportunity: exploring unconventional marketing strategies to enhance the appeal of condoms. - **Texture-based Pleasure Marketing:** Disruptive innovation opportunity: designing condoms with unique textures to enhance the pleasure experience. - **Creative Print Advertising:** Disruptive innovation opportunity: using innovative design techniques in print ads to capture consumer attention. ### Industries Being Reshaped - **Advertising:** Disruptive innovation opportunity: leveraging creative and unconventional advertising campaigns to stand out in a crowded marketplace. - **Consumer Products:** Disruptive innovation opportunity: developing unique and visually appealing products to attract consumer interest and differentiate from competitors. - **Sexual Wellness:** Disruptive innovation opportunity: introducing innovative approaches to promote sexual health and pleasure through products like condoms. ## Related on Trend Hunter - [Creative Protection Campaigns](https://www.trendhunter.com/trends/skyn-supreme-feel-condoms.md) - [Condom Brand Bundles](https://www.trendhunter.com/trends/condom-brand1.md) - [Ultra-Femme Contraceptive Products](https://www.trendhunter.com/trends/nixit-1.md) - [Vegetable-Themed Condoms](https://www.trendhunter.com/trends/the-rise-of-horticulture.md) - [Sexual Wellness Streetwear Collabs](https://www.trendhunter.com/trends/goat-condom.md) - [Valentine's Day Prophylactic Campaigns](https://www.trendhunter.com/trends/durex-afterglow-campaign.md) - [Unapologetic Women-Centric Campaigns](https://www.trendhunter.com/trends/o-positiv-health.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Fictional AI-Powered Condoms](https://www.trendhunter.com/trends/manforce-condoms.md)