# Condom-Packed Couple Ads These Condomania Ads Show Couples Bound Together by Tight Plastic By Rahul Kalvapalle | Published 2014-05-06 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/condomania References: [creativity-online](http://creativity-online.com/work/condomania-flesh-love/35269) & [fotologue.jp](http://fotologue.jp/photographerhal/) These [print ads for condom company](https://www.trendhunter.com/trends/durex-intensity) Condomania shows couples tightly bound together by lots of plastic. The ads are based on the work of Japanese photographer Hal, whose photos often feature humans and objects tightly vacuum-packed inside plastic. His work was appropriated by the [Ogilvy & Mather](https://www.trendhunter.com/trends/the-rise-of-horticulture) ad agency for their client, Condomania. The tagline on the images reads 'Preserve the Love. Wear a Condom.' This Condomania print campaign is accompanied by a film that shows the process of creating the ads. It features some surprisingly profound thoughts from [couples bound inside plastic](https://www.trendhunter.com/trends/magnetic-couples-socks), who explain that despite the discomfort and creepiness of being tightly packed together, they felt like they were literally becoming one person. In Hal's words, "human beings aren't completed if they're just by themselves." ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 81% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Condom Packaging Innovation:** Disruptive innovation opportunity: Explore alternative packaging designs and materials for condoms that enhance user experience and appeal. - **Emotive Advertising Campaigns:** Disruptive innovation opportunity: Take a more emotionally impactful approach to advertising, tapping into human emotions to create a lasting impression. - **Artistic Collaborations in Advertising:** Disruptive innovation opportunity: Foster partnerships with established artists or photographers to create unique and attention-grabbing advertising campaigns. ### Where This Applies - **Contraceptive Industry:** Disruptive innovation opportunity: Develop innovative contraceptive products and marketing strategies that address consumer concerns and promote safe sexual practices. - **Advertising Industry:** Disruptive innovation opportunity: Embrace unconventional advertising methods and collaborations to break through the clutter and capture audience attention. - **Photography Industry:** Disruptive innovation opportunity: Explore new avenues for photographers to showcase their work through commercial collaborations, expanding their reach and influence. ## Related on Trend Hunter - [Handmade Dating App Ads](https://www.trendhunter.com/trends/get-paired-with-paird.md) - [Vegetable-Themed Condoms](https://www.trendhunter.com/trends/the-rise-of-horticulture.md) - [Fictional AI-Powered Condoms](https://www.trendhunter.com/trends/manforce-condoms.md) - [Condom Brand Bundles](https://www.trendhunter.com/trends/condom-brand1.md) - [Creative Protection Campaigns](https://www.trendhunter.com/trends/skyn-supreme-feel-condoms.md) - [Fuss-Free Condom Deliveries](https://www.trendhunter.com/trends/durex-condoms1.md) - [Valentine's Day Prophylactic Campaigns](https://www.trendhunter.com/trends/durex-afterglow-campaign.md) - [Senior Safe Sex Campaigns](https://www.trendhunter.com/trends/fcking-old.md) - [Sexual Wellness Streetwear Collabs](https://www.trendhunter.com/trends/goat-condom.md)