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# Peacock-Inspired Prophylactics
The 'Peacoque' Condom Package Design Fans Out Like a Feathery Tail

By Laura McQuarrie | Published 2013-12-03 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/condom-package-design
References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/11/peacoque-innovative-condom-packaging.html) & [vimeo](http://vimeo.com/79251044)

‘Peacoque’ is an innovative concept for a condom package design from Petar Pavlov. Instead of containing a series of wrappers in a box, the Peacoque provides an extremely compact package that takes inspiration from the fan of a peacock’s tail.

The expandable package has pockets for five wrapped condoms, which can be compactly folded up, making it perfect to tuck into a pocket or a compartment inside a wallet or purse. Because the condom package design is folded, it does not require any glue to construct.

Alike a colorful peacock’s tail, the packages come in a variety of hues that could be changed seasonally or be used to represent different types or flavors. Pavlov has also designed a [special rainbow edition of Peacoque packaging](https://www.trendhunter.com/trends/pavo) that pays tribute to the gay community.

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 14% | Activity: 5% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### What's Driving This Trend

- **Compact Package Design:** The Peacoque condom package design offers an innovative and compact solution for storing condoms.
- **Inspired by Nature:** Taking cues from the peacock's tail, the Peacoque design showcases the potential for nature-inspired packaging innovations.
- **Customizable Packaging:** The Peacoque concept opens up possibilities for seasonal or themed variations, appealing to consumers looking for unique experiences.

### Who This Affects Most

- **Contraceptive Industry:** The Peacoque condom package design introduces a disruptive innovation that enhances convenience and aesthetics, attracting the attention of consumers seeking innovative options in contraception.
- **Packaging Industry:** The Peacoque's folding and glue-free design presents an opportunity for the packaging industry to explore new environmentally-friendly and space-saving packaging solutions for various products.
- **LGBTQ+ Market:** With the rainbow edition of the Peacoque packaging, there is a potential for disruptive innovation in marketing and product design to target the LGBTQ+ community and create inclusive offerings.

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