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# Condom Couture
Guilin Fashion Show

By lourdes sanchez bayas | Published 2008-03-18 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/condom-designs-and-couture-guilin-latex-condoms
References: [xinjo](http://www.xinjo.com/interesting/condom-artwork/)

A Chinese condom manufacture Guilin Latex hosted a condom fashion show where condoms of different colors, flavors and sizes were used to make dresses, hats, a wedding dress, night gowns, bikinis, a clock, lollipops (Ew) and other stuff. The ew, gross! factor was very high for me here.

**Implications** - As grossing people out has been a proven way of getting a large audience buzzing, companies can explore doing weird, wild and extravagant stunts to get public attention. Exploring the "ew" factor is definitely a strategy that will can bring a lot of attention to an event or to a brand. Sometimes it may be just the exposure they need to get going.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 42% | Activity: 21% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre)

## Key Themes

### What's Driving This Trend

- **Condom Fashion:** By incorporating condoms into fashion, brands can create innovative and attention-grabbing designs.
- **Outlandish Stunts:** Companies can generate buzz and public attention by embracing bizarre and extravagant PR stunts.
- **Ew Factor Marketing:** Exploring the gross-out factor can be an effective strategy for attracting a large audience and generating exposure for brands or events.

### Who This Affects Most

- **Fashion/retail:** Fashion brands can experiment with incorporating unconventional materials like condoms into their designs.
- **Public Relations/marketing:** PR firms can leverage outrageous stunts and the gross-out factor to create viral campaigns for their clients.
- **Event Planning:** Event planners can consider incorporating elements of shock value and the ew factor to make events more memorable and attention-grabbing.

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