# Emergency Contraceptive Deliveries The Durex Condom Delivery Program Brings Protection When Needed By Andrew Sztein | Published 2013-02-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/condom-delivery References: [adverblog](http://www.adverblog.com/2013/01/31/durex-sos-condoms/) & [facebook](https://www.facebook.com/SOSCondoms) If I didn't actually know for a fact that [Durex's](https://www.trendhunter.com/trends/durex-afterglow-campaign) condom delivery service was real, I'd swear that it was an internet hoax or perhaps just a funny commercial. But no, it's real and it's launched to great success in Dubai. Since many people complained to Durex that you can never find a condom when you need one, they'll deliver one to you, apparently in a discreet manner, through their SOS program. Orders can placed simply through an [iPhone](https://www.trendhunter.com/trends/apple-delivery) app or over the Internet. The app is particularly useful, because your phone can tell the app where you are exactly for delivery. Condom Deliveries are available from 4 pm to 4 am, and arrive within an hour of placing an order. Durex is currently running a [Facebook](https://www.trendhunter.com/trends/lexi-ai) campaign to determine which city will get the condom delivery service next. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 16% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### What's Driving This Trend - **Contraceptive Delivery Services:** Disruptive innovation opportunity: Develop a platform that connects contraceptive companies with local delivery services to provide convenient and discreet delivery of contraceptive products. - **Mobile App Convenience:** Disruptive innovation opportunity: Create an app that allows users to easily order contraceptive products for delivery and track the progress of their delivery in real-time. - **Demand-driven Delivery:** Disruptive innovation opportunity: Implement a demand-driven delivery model for various products, such as groceries or essential items, to provide faster and more convenient service to customers. ### Who This Affects Most - **Pharmaceuticals:** Disruptive innovation opportunity: Develop new methods of delivering pharmaceutical products, such as contraceptives, directly to consumers' homes, bypassing traditional pharmacies. - **E-commerce:** Disruptive innovation opportunity: Create an online platform that specializes in the delivery of health and wellness products, including contraceptive options, to cater to the growing demand for convenient and discreet shopping experiences. - **Delivery Services:** Disruptive innovation opportunity: Partner with contraceptive companies to offer specialized delivery services for their products, targeting customers who value convenience and privacy. ## Related on Trend Hunter - [Promotional Condom Delivery Campaigns](https://www.trendhunter.com/trends/condom-delivery1.md) - [Fictional AI-Powered Condoms](https://www.trendhunter.com/trends/manforce-condoms.md) - [Surfboard Delivery Services](https://www.trendhunter.com/trends/surfboard-delivery-service.md) - [Birth Control Delivery Services](https://www.trendhunter.com/trends/birth-control-delivery1.md) - [Valentine's Day Prophylactic Campaigns](https://www.trendhunter.com/trends/durex-afterglow-campaign.md) - [Women-Focused Digital Safety Initiatives](https://www.trendhunter.com/trends/the-durex-blocker.md) - [Menstrual Product Delivery Stores](https://www.trendhunter.com/trends/zapp.md) - [Autocorrect Sexual Health Campaigns](https://www.trendhunter.com/trends/mrm-ny.md) - [Pizza Craving Campaigns](https://www.trendhunter.com/trends/emergency-pizza.md)