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# Upcycling Expired Contraceptives
Fashion Designing Student Creates Condom Couture

By Katie Cordrey | Published 2010-02-20 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/condom-couture
References: [wendmag](http://www.wendmag.com/greenery/2010/02/expired-condoms-make-a-fashion-statement/condom-dress-emma-kaywin-2/) & [mybfcloset](http://www.mybfcloset.com/2010/02/emma-kayrin-takes-boyfriend-fashion-to-another-level/)

Emma Kaywin, a New York University design student [upcycled](https://www.trendhunter.com/trends/emirates-4) condoms that had passed their sell-by date into condom couture. The resulting creations were displayed as part of the NYU Gallatin School’s [eco Fashion Week](https://www.trendhunter.com/trends/endless-runway) in January 2010. Not only did the rescued condoms contribute to Kaywin’s design project, they were not thrown into the landfill.

Whether anyone would actually wear condom couture is questionable, but the latex-laden project brought attention to the environment, birth control, and the AIDS prevention organization that donated the contraceptives.

The video shows another condom dress that was part of a Latvian 'Love. Sex. Abortion.' show.

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 77% | Activity: 100% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### What's Driving This Trend

- **Upcycling:** Opportunity for businesses to repurpose expired products or waste materials into new, valuable products.
- **Eco Fashion:** Innovative fashion industry trend that promotes sustainability and environmentally friendly practices.
- **Socially Conscious Fashion:** Growing demand for fashion that supports social causes and raises awareness about important issues.

### Who This Affects Most

- **Fashion:** Fashion industry can explore upcycling techniques to create unique and sustainable clothing items.
- **Healthcare:** Opportunity for healthcare organizations to partner with fashion brands and donate expired medical products for upcycling purposes.
- **Sustainability:** Companies specializing in sustainability can collaborate with fashion designers to promote environmental awareness through upcycled products.

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