# Heroic Pregnancy Protection Ads The Aquatro Condom Ads Reminds Men to Be the Hero By Eric Westcott | Published 2014-03-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/condom-ads References: [forevergeek](http://www.forevergeek.com/2014/03/aquatro-heroic-condoms/) & [aquatro](http://www.aquatro.com/) Aquatro has taken a pop culture spin on its condom ads in using iconic [hero and villain pairings](https://www.trendhunter.com/trends/sickkids-foundation-ad) to drive home that there is always a time you can be a hero. With the tag line "don't be the bad guy," it is now possible to live up to the standards that have been set by some of our favorite heroes; Bat-Man has always protected us from The Joker and Harry Potter did the same with Voldemort. It is an ingenious idea to step away from the clever puns of other condom ads, and use the power of [pop culture icons](https://www.trendhunter.com/trends/canva-spotlights) to drive the message home. This condom ad reminds us that we have the power within ourselves to be the hero and protect not just ourselves but loved ones from any unwanted infections. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 58% | Activity: 68% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Pop Culture Condom Ads:** Using iconic hero and villain pairings to promote condom use. - **Message-driven Advertising:** Shifting away from clever puns to deliver an important message. - **Empowering Safe Sex:** Reminding individuals of their power to protect themselves and loved ones from infections. ### Where This Applies - **Contraceptives:** From condoms to birth control, the industry should be open to creative and impactful messaging. - **Advertising:** The industry should embrace creative campaigns that grab attention and leave a lasting impression. - **Public Health:** Using popular cultural references to promote healthy behavior and disease prevention is an innovative way to reach wider audiences. ## Related on Trend Hunter - [Fictional AI-Powered Condoms](https://www.trendhunter.com/trends/manforce-condoms.md) - [Sexual Wellness Streetwear Collabs](https://www.trendhunter.com/trends/goat-condom.md) - [Vegetable-Themed Condoms](https://www.trendhunter.com/trends/the-rise-of-horticulture.md) - [Autocorrect Sexual Health Campaigns](https://www.trendhunter.com/trends/mrm-ny.md) - [Film-Inspired Condiment Ads](https://www.trendhunter.com/trends/heinz-smiles.md) - [Creative Protection Campaigns](https://www.trendhunter.com/trends/skyn-supreme-feel-condoms.md) - [Fuss-Free Condom Deliveries](https://www.trendhunter.com/trends/durex-condoms1.md) - [Safer Sex Campaigns](https://www.trendhunter.com/trends/use-a-condom.md) - [Barely-There Contraception Products](https://www.trendhunter.com/trends/trojan-bareskin-raw.md)