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# Auto Brand Condominiums
This Condo Building is Being Built in Collaboration with Aston Martin

By Michael Hemsworth | Published 2016-10-27 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/condo-building
References: [newatlas](http://newatlas.com/aston-martin-luxury-condo-miami/46153/) & [astonmartin](http://www.astonmartin.com/)

More car brands are becoming lifestyle brands to help satisfy a growing desire for lifestyle accommodation, which this [Aston Martin](https://www.trendhunter.com/trends/aston-martin-v244-lounge-chair) condo building identifies. The building is located at 300 Biscayne Boulevard Way in Miami, Florida and sits near the opening of the Miami River.

The building will have a total of 390 units and be 66 stories in total height; seven [luxury penthouses](https://www.trendhunter.com/trends/jz-apartment) are set to be included in the design with a private pool and terrace for each. Some of the spaces within the interior of the condo building will be designed by Aston Martin to create a luxury space that's ideal for fans of the auto brand.

The building is being developed by G and G Business Developments and is set to start being constructed in mid-2017 with a 2021 completion date.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 62% | Activity: 30% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Lifestyle Accommodation:** Creating luxury living spaces that cater to specific lifestyle brands, such as auto brands, satisfies the growing desire for unique and personalized accommodations.
- **Branding Collaborations:** Collaborating with well-known brands, like Aston Martin, allows developers to tap into the prestige and recognition of established brands, creating a unique selling proposition for their properties.
- **Luxury Condo Living:** The popularity of high-end, luxury condos continues to rise, opening up opportunities for developers to create customized living spaces that cater to affluent buyers.

### Who This Affects Most

- **Real Estate:** Developers can capitalize on the demand for lifestyle accommodations by partnering with well-known brands and incorporating their unique brand elements into residential and commercial properties.
- **Hospitality:** Hotels and resorts can expand their offerings by incorporating branded residences, providing guests with a unique and immersive experience that aligns with their desired lifestyle.
- **Automotive:** Auto brands can extend their influence beyond vehicles by entering the real estate market and creating branded residential properties, fostering brand loyalty and attracting new customers.

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