# Matcha-Based Hair Masks This DevaCurl Conditioning Mask Intensely Hydrates the Hair By Mishal Omar | Published 2017-08-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/conditioning-mask References: [sephora](http://www.sephora.com/melt-into-moisture-matcha-butter-conditioning-mask-P421495) The DevaCurl brand is now offering a matcha-based conditioning mask that was designed for people with curly hair who seek [ultra-hydrating hair treatments](https://www.trendhunter.com/trends/hair-masques). The Melt Into Moisture [Matcha](https://www.trendhunter.com/trends/matcha-rinse-thickening-shampoo) Butter Conditioning Mask contains a multitude of nourishing ingredients, with everything from matcha green tea and vitamin-packed sweet almond oil, to beet root extract. The product has a thick formulation that deeply conditions the hair, and seeks to soften curls or waves. It is to be used at least once a week after the hair has been cleansed, and is applied much like a conditioner would be and then rinsed off after a few minutes. Although this [protective hair mask](https://www.trendhunter.com/trends/repairing-hair-mask) was designed for people with curly hair, it can be used by individuals with all hair types who may require extra hydration. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 38% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Matcha-infused Hair Care:** The beauty industry can explore incorporating matcha into more hair care products as a nourishing and hydrating ingredient. - **Curly Hair Care Innovations:** DevaCurl's use of matcha in their conditioning mask can inspire other brands to explore new, innovative ingredients to better cater to the needs of curly haired consumers. - **Weekly Hair Treatments:** There may be an opportunity for the hair care industry to encourage weekly hair treatments as a way to promote hair health and hydration. ### Where This Applies - **Beauty:** The beauty industry can utilize the trend of matcha-infused hair care by including it in a range of products for consumers looking for nourishing and hydrating ingredients for their hair. - **Hair Care:** DevaCurl's matcha-based conditioning mask has set a new standard for curly hair care innovations, creating an opportunity for other hair care brands to explore new ingredients and treatments for curly haired consumers. - **Wellness:** Weekly hair treatments, such as DevaCurl's matcha-based mask, can be marketed as part of an overall wellness routine to promote self-care and healthy hair. ## Related on Trend Hunter - [Thickening Matcha Shampoos](https://www.trendhunter.com/trends/matcha-rinse-thickening-shampoo.md) - [Highly Hydrating Hair Masks](https://www.trendhunter.com/trends/hydrating-hair-mask1.md) - [Citrus-Infused Hair Masks](https://www.trendhunter.com/trends/power-smooth-mask.md) - [Vegan Hair-Conditioning Masks](https://www.trendhunter.com/trends/to-the-rescue-treatment-mask.md) - [Deeply Nourishing Hair Masks](https://www.trendhunter.com/trends/nutrition-hair-care-mask.md) - [One-Minute Hair Masks](https://www.trendhunter.com/trends/swair-speedmask.md) - [Superfood-Backed Haircare Products](https://www.trendhunter.com/trends/deep-conditioning-treatments.md) - [Pool-Friendly Hair Masks](https://www.trendhunter.com/trends/chribs-reparing-hair-mask.md) - [Rapid Repair Hair Masks](https://www.trendhunter.com/trends/instacure.md)