# Rustic Condiment Packaging O Melhor do Ribatejo's Branding Celebrates Portuguese Traditions By Jana Pijak | Published 2015-04-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/condiment-packaging References: [thedieline](http://www.thedieline.com/blog/2015/4/6/o-melhor-do-ribatejo) & [omelhordoribatejo.pt](http://www.omelhordoribatejo.pt/) O Melhor do Ribatejo's artisanal condiment packaging is inspired by the brand's Portuguese heritage. This [old world branding concept](https://www.trendhunter.com/trends/sophisticated-whisky-packaging) embodies authenticity and keeps cultural traditions alive with its vintage aesthetic. Ribatejo is a central region in Portugal and is the inspiration behind these containers, bottles and other condiment packaging varieties. O Melhor do Ribatejo's products are made by local artisans and feature quality ingredients that are authentic to its region. Their products range from honey and [olive oil jars](https://www.trendhunter.com/trends/drizzle-and-sizzle) to hot sauce, salt and cheese goods that are rustically packaged. The company's branding is conceived by graphic designer Miguel Saturnino and is truly a work of art. Zoning in on the market's [artisanal obsession](https://www.trendhunter.com/trends/artisanal-spanish-olive-oil), this food packaging proves that cultural elements can be suggestive of a product's quality. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 78% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Artisanal Food Packaging:** The trend of artisanal food packaging celebrates authenticity and cultural traditions, creating disruptive innovation opportunities for brands seeking to tap into the market's obsession with artisanal products. - **Vintage Aesthetic:** The vintage aesthetic in condiment packaging taps into consumer nostalgia and offers an opportunity for disruptive innovation in the design and branding of food products. - **Local and Regional Ingredients:** The focus on using local and regional ingredients in condiment packaging provides an opportunity for disruptive innovation in the sourcing and marketing of food products. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can leverage the trend of rustic condiment packaging to differentiate their products and tap into the growing consumer demand for authentic and culturally-inspired food experiences. - **Design and Packaging:** The design and packaging industry can explore disruptive innovation opportunities in creating unique and visually appealing condiment packaging that blends modern design elements with a vintage aesthetic. - **Artisanal Products:** The artisanal products industry can use rustic condiment packaging as a way to showcase the craftsmanship and quality of their products, appealing to consumers seeking unique and authentic food experiences. ## Related on Trend Hunter - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Giftable Portuguese Tapas Kits](https://www.trendhunter.com/trends/portuguese-tapas.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Cooking-Inspired Spice Packaging](https://www.trendhunter.com/trends/alicias-spice-co.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Travel-Inspired Pretzel Packaging](https://www.trendhunter.com/trends/sabio.md) - [Hand-Painted EVOO Bottles](https://www.trendhunter.com/trends/handpainted-evoo-bottle.md)