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# Colorful Condiment Jars
These Sweet and Savory Condiments are Made with a Unique Ingredient

By Mishal Omar | Published 2016-07-11 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/condiment-jars
References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/07/inulinu.html) & [inulinu.hu](http://inulinu.hu/)

Creative Agency 'DekoRatio Branding & Design Studio' has designed vibrant condiment jars that reflect their contents.

'Inulinu' creates its condiments with the "Jerusalem artichoke" -- a healthy root vegetable that is "regarded as many people as an elixir." Although it is a vegetable, the root is used to make all of the condiments in this brand -- from [mustard and ketchup](https://www.trendhunter.com/trends/endcondimenthoarding) to [apricot and strawberry jam](https://www.trendhunter.com/trends/nam-prik-pao). The studio designed two different types of packaging for these condiment jars -- the first being a series that feature bold colors that reflect the colors of their contents. The second line is made from organically grown ingredients and has a more rustic aesthetic with illustrations of the condiment's ingredients.

This packaging is clearly labeled, transparent and effectively reflects the unique ingredients and healthy qualities of the condiments it contains.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 78% | Activity: 58% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Jerusalem Artichoke-based Condiments:** There's an opportunity for food companies to develop and market new condiments made from Jerusalem artichoke.
- **Vibrant Packaging Design:** Food packaging designers can capitalize on the trend of using bold colors and designs that reflect the contents of the product.
- **Organic and Ingredient-transparent Packaging:** There's a growing trend of consumers wanting organic and ingredient-transparent food packaging, creating opportunities for companies to switch to eco-friendly packaging options.

### Who This Affects Most

- **Food Manufacturing:** Manufacturers can explore the possibility of using Jerusalem artichoke to produce new condiment variations.
- **Graphic, Packaging, and Product Design:** Designers can help food companies capitalize on the trend of using vibrant packaging designs and incorporating ingredient transparency into food packaging.
- **Eco-friendly Packaging:** The trend of using more organic and ingredient-transparent packaging in the food industry opens up opportunities for companies specializing in eco-friendly packaging solutions.

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