# Experiential Condiment Collections Lorusso's Products Include Jams and Edible "Pearls" By Mishal Omar | Published 2017-02-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/condiment-collection References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/02/lorusso-heart-made-food.html) & [lorussofood](http://www.lorussofood.com/) The Spanish brand Lorusso offers a condiment collection that is both dynamic and creative in the products it offers. The brand enlisted the creative agency Cabello x Mure to create the visual identity for its products, and the resulting condiment collection features glass square-shaped jars with circular silver lids. The jars are fit into white cardboard sleeves that feature decorative triangular patterns on them. The collection itself offers [jams in flavors](https://www.trendhunter.com/trends/nam-prik-pao) that include strawberry, blueberry, peach and cranberry marmalade. Some of the more experiential products it offers include its 'Aove Pearls,' which are small [extra virgin olive oil spheres](https://www.trendhunter.com/trends/gourmet-extra-virgin-olive-oil) that are similar in appearance and texture to caviar. This condiment collection features products that are both classic and experiential, making it ideal for consumers who enjoy a little bit of both. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 33% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Dynamic Condiment Collections:** Creating condiment collections that offer a variety of creative and experiential products can attract consumers seeking unique flavor experiences. - **Creative Packaging Designs:** Developing visually appealing and innovative packaging designs, such as glass square-shaped jars with decorative patterns, can enhance the overall appeal of condiment collections. - **Experiential Food Trends:** Incorporating novel and experiential food products like 'Aove Pearls' can cater to consumers looking for innovative and engaging culinary experiences. ### Where This Applies - **Food Production Industry:** Manufacturing unique condiment collections with creative flavors and experiential products can drive growth and customer engagement in the food production industry. - **Packaging Industry:** Designing innovative and visually appealing packaging solutions for condiment collections presents opportunities for growth and differentiation within the packaging industry. - **Gourmet Food Retail Industry:** Introducing dynamic and experiential condiment collections, such as those offering unique jams and 'Aove Pearls,' can attract discerning consumers and drive sales in the gourmet food retail industry. ## Related on Trend Hunter - [Curated Condiment Sets](https://www.trendhunter.com/trends/fischer-wieser.md) - [Poppable Tomato Pearls](https://www.trendhunter.com/trends/tomato-pearls.md) - [Convenience Store Condiment Collections](https://www.trendhunter.com/trends/cottage-delight.md) - [Ceramic Olive Oil Jars](https://www.trendhunter.com/trends/cugu.md) - [Pebble-Like Beauty Packaging](https://www.trendhunter.com/trends/romantica-jar.md) - [Dynamic Sauce Collections](https://www.trendhunter.com/trends/signature-sauce-line.md) - [Customizable Olive Oil Bottles](https://www.trendhunter.com/trends/paint-pour-gift-set.md) - [Gourmet Tinned Seafood Collections](https://www.trendhunter.com/trends/siesta-co.md) - [Yuzu Juice Spheres](https://www.trendhunter.com/trends/yuzu-pearls.md)