# Crime Scene Condiment Bottles The Concept Branding for Killhunger Mayo Shows Off Its Bad Side By Laura McQuarrie | Published 2014-06-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/condiment-bottles References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/06/killhunger-mayonnaise-concept.html) & [svoemnenie](http://www.svoemnenie.com/) As people become more weight and health-conscious, there are a lot of mayonnaise products that are being branded as [healthier spreads](https://www.trendhunter.com/trends/fropro-fit-sauce)—the concept condiment bottles for Killhunger take the opposite of this approach. The Svoe Mnenie branding agency in Russia strongly makes its stance on [low-fat mayonnaise](https://www.trendhunter.com/trends/mayonnaise-style-sauces) known, stating that Killhunger is not made "for those who care about healthy food and keeping a diet. It’s mayonnaise to satisfy hunger." On the mayo bottles, Killhunger depicts tasty crime scenes where fish, chicken and other meats have been outlined with mayo like a white chalk line. Other evidence on the crime scenes include the flavors of each mayo, including [lemon, curry and chili](https://www.trendhunter.com/trends/ayoh), labelled with a strip of crime tape. On a small evidence tag, the mayo bottles unabashedly note that it contains 67% fat, playing up just how "bad" Killhunger is. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 12% | Activity: 33% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Indulgent Branding:** Exploring creative and provocative branding strategies that celebrate indulgence rather than focusing on health and wellness. - **Guilt-free Marketing:** Challenging traditional marketing techniques by embracing the idea of guilty pleasures and targeting consumers who prioritize taste over health concerns. - **Controversial Packaging:** Utilizing provocative and unconventional packaging designs to capture consumer attention and stand out in a crowded market. ### Who This Affects Most - **Food and Beverage:** Opportunities for food and beverage companies to challenge conventional health-focused branding strategies and appeal to consumers seeking indulgence. - **Advertising and Marketing:** Disruptive innovation possibilities for advertising and marketing firms to develop bold and controversial campaigns that push the boundaries of traditional messaging. - **Packaging Design:** Innovative packaging design opportunities to create unique and attention-grabbing product packaging that communicates a brand's identity and differentiates it from competitors. ## Related on Trend Hunter - [Wine-Shaped Mayo Bottles](https://www.trendhunter.com/trends/hellmanns-mayonnaise-blanc.md) - [Black Garlic Mayonnaise](https://www.trendhunter.com/trends/halloween-mayo.md) - [Temperature-Sensitive Mayo Jars](https://www.trendhunter.com/trends/hellmanns-smart-jar.md) - [Scary Ketchup Expiry Campaigns](https://www.trendhunter.com/trends/expired-sauce-hunt.md) - [Spooky Mashup Mayos](https://www.trendhunter.com/trends/scarily-good-monster-munch-mayo.md) - [Mayonnaise-Carrying Fashion Bags](https://www.trendhunter.com/trends/white-margaret-bag.md) - [Film-Inspired Condiment Ads](https://www.trendhunter.com/trends/heinz-smiles.md) - [Spooky Black Condiments](https://www.trendhunter.com/trends/mayo-halloween.md) - [Mayo-Dispensing Bow Ties](https://www.trendhunter.com/trends/byo-bow.md)