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# Concrete-Crafted Writing Utensils
These 22Studio Concrete Writing Tools Have a Brutalist Design

By Michael Hemsworth | Published 2020-02-20 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/concrete-writing-tools
References: [yankodesign](https://www.yankodesign.com/2020/02/19/stationery-addicts-now-have-a-concrete-reason-to-buy-another-pen/) & [22designstudio.net](https://22designstudio.net/collections/writing-tool)

These concrete writing tools have been designed by 22Studio as a range of Brutalist-inspired stationery accessories that will bring a rugged touch to the simple act of jotting down notes.

The collection of [writing utensils](https://www.trendhunter.com/trends/writing-instruments) includes [ballpoint pens](https://www.trendhunter.com/trends/twyst), fountain pens, rollerball pens, [sketch pencils](https://www.trendhunter.com/trends/typec-ultra) and a mechanical pencil, which are all characterized by their concrete exterior. This helps to give the accessories a durable feeling in the hand and give them a more distinct sense of purpose when being used to sign documents or perhaps even write a person's novel.

The 22Studio concrete writing tools are built to last a lifetime and are durable enough to be passed down through generations, which makes them more of an investment in tradition than just a simple pen or pencil.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 83% | Activity: 45% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Concrete-crafted Accessories:** Opportunity for companies to explore the use of concrete in different consumer products and accessories.
- **Brutalist Design Trend:** Potential for designers to incorporate brutalist-inspired aesthetics in various industries, such as furniture, architecture, and home decor.
- **Durable and Timeless Products:** Opportunity for brands to create products that are built to last and can be passed down through generations, emphasizing sustainability and longevity.

### Industries Being Reshaped

- **Stationery and Writing Tools:** Companies in the stationery industry can explore incorporating concrete as a material in their product lines, offering unique and durable alternatives to traditional writing tools.
- **Home Decor and Accessories:** Home decor brands can capitalize on the brutalist design trend by creating concrete-crafted accessories that add a rugged and industrial touch to interior spaces.
- **Luxury Goods and Collectibles:** Luxury brands can create high-end concrete-crafted products, positioning them as items of prestige and investment-worthy pieces that can be passed down as heirlooms.

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