# Adventurous Eyeshadow Palettes M2U NYC’s Concrete Jungle Eyeshadow Palette Will Turn Heads By Kalin Ned | Published 2022-06-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/concrete-jungles References: [m2unyc](https://m2unyc.com/products/eyeshadow-palette-concrete-jungle) M2U NYC boasts an adorable and versatile eyeshadow palette called 'Concrete Jungle.' The name of the palette itself hints at a playful juxtaposition between an adventurous spirit and the urban environment—which is always an interesting theme to explore. M2U NYC's Concrete Jungle eyeshadow palette includes six "unique, lively shades in both [matte and shimmer finishes](https://www.trendhunter.com/trends/beauty-bento)." The brand prioritized lively colors for this offering in order to bring an intriguing look. The palette is [cruelty-free, 100% vegan, and paraben-free](https://www.trendhunter.com/trends/oceanly-eyeshadows). The formula is also soft, gentle, and breathable—ensuring that there is no irritation with use (which may be a concern for consumers with sensitive skin) and that the application process goes on smoothly. M2U NYC also includes an incredibly playful packaging aesthetic for its Concrete Jungle variation. Image Credit: M2U NYC ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 6% | Activity: 9% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Adventurous Eyeshadow Palettes:** The market for adventurous and cruelty-free eyeshadow palettes has increased and is an opportunity for companies to capitalize on. - **Vegan Makeup Products:** There is a growing demand for vegan and paraben-free makeup products, and companies can innovate to create more affordable and sustainable options. - **Playful Packaging Design:** Companies can incorporate playful and unique packaging designs to differentiate themselves in the market and appeal to consumers' sense of aesthetics. ### Where This Applies - **Cosmetics Industry:** Innovative and eco-friendly makeup options, such as vegan and cruelty-free products, can disrupt the cosmetics industry and meet consumer demands for more sustainable options. - **Art and Design Industry:** The trend of playful and unique packaging design in the cosmetics industry opens up opportunities for design professionals to create packaging that is both aesthetically pleasing and functional. - **E-commerce Industry:** The demand for adventurous and eco-friendly makeup products can open up opportunities for online retailers to specialize in offering a wide range of vegan and cruelty-free cosmetics and beauty options. ## Related on Trend Hunter - [Nostalgic Makeup Palettes](https://www.trendhunter.com/trends/urban-decay-1.md) - [Coffee-Inspired Eyeshadow Palettes](https://www.trendhunter.com/trends/coffee-kitten.md) - [Versatile Vibrantly Packaged Cosmetics](https://www.trendhunter.com/trends/polite-society-1.md) - [Plant-Powered Eyeshadow Palettes](https://www.trendhunter.com/trends/well-people.md) - [Bold Creamy Eyeshadows Pensils](https://www.trendhunter.com/trends/vegan-eyeshadow-pencil.md) - [Bold Limited Edition Palettes](https://www.trendhunter.com/trends/mini-color-shifter-strange-botanicals.md) - [Vibrantly Packaged Makeup Launches](https://www.trendhunter.com/trends/polite-society1.md) - [Harmonious Eyeshadow Combinations](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends.md) - [Y2K Anime Makeup Palettes](https://www.trendhunter.com/trends/y2k-baby-palette.md)