# Concrete Jungle Fashion Photoshoots HBX Brings Creatives Together Through an Editorial Series By Kalin Ned | Published 2018-04-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/concrete-jungle-fashion References: [hbx](https://hbx.com/journal/2018/4/2018-concrete-jungle-editorial-alyx-ashley-williams-hyein-seo) The theme of the latest [HBX](https://www.trendhunter.com/trends/human-made-drop) editorial is concrete jungle fashion. Highlighting the refined aesthetic of contemporary streetwear brand Alyx and Ashley Williams' cheeky graphic-heavy collections, the stylish 2018 photoshoot welcomes the new additions to HBX's family. The [Concrete Jungle](https://www.trendhunter.com/trends/concrete-amsterdam) fashion editorial was shot by photographer and artist Carol Tam, while the fashion pieces were modeled by Shanghai-based creative Chingi. Presented in a classic HBX collage-style, the photographs explore [Millennial](https://www.trendhunter.com/trends/scented-hair-and-body-mists) pop culture, 90s-inspired silhouettes and how youthfulness translates into a metropolitan city. Staying true to the name of HBX's editorial, Carol Tam ensured that she captured the concrete elements of the background. Undoubtedly, she strikes a perfect balance of the construction material's physical invasiveness and its plain, uneventful exterior. Photo Credits: [Carol Tam](https://www.instagram.com/carol_tam/?hl=en) ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 45% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Concrete Jungle Fashion:** Exploring the fusion of urban streetwear and contemporary aesthetics, creating opportunities for innovative clothing designs. - **Graphic-heavy Collections:** Embracing bold and cheeky graphics, allowing for disruptive innovation in the fashion and lifestyle industry through eye-catching designs. - **Millennial Pop Culture:** Incorporating elements of youthfulness and 90s-inspired silhouettes, providing opportunities for disruptive marketing campaigns and product lines that resonate with the younger generation. ### Where This Applies - **Fashion:** The fashion industry can embrace the fusion of urban streetwear and contemporary aesthetics seen in the concrete jungle fashion trend to create innovative clothing designs. - **Photography:** The photography industry can explore the use of bold graphics and creative backdrops to capture attention and create visually striking images for editorial shoots and advertising campaigns. - **Marketing:** The marketing industry can leverage the popularity of millennial pop culture and 90s-inspired aesthetics to create disruptive campaigns that resonate with younger audiences and drive brand engagement. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Vintage Style Streetwear](https://www.trendhunter.com/trends/human-made-drop.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Urban Alpine Apparel](https://www.trendhunter.com/trends/bape-by-kazuki-kuraishi.md)