# Skate-Inspired Climbing Apparel Element and Millet Launch the 'Concrete Jungle' Collection By Niko Pajkovic | Published 2022-10-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/concrete-jungle-1 References: [hypebeast](https://hypebeast.com/2022/10/element-millet-collaboration-concrete-jungle-collection) & [elementbrand](https://www.elementbrand.co.uk/collab-millet/) The 'Concrete Jungle' collection is the newest collaboration between skate brand [Element](https://www.trendhunter.com/trends/element-nail-bar) and French-born fashion label Millet. According to the brands, the new collection was created to help facilitate nature-to-city excursions, which is why it blends streetwear styles with [functional outwear elements](https://www.trendhunter.com/trends/andwander-fw25). Concrete Jungle features a variety of modern-crafted layering items and high-tech jackets, all of which work to combine Element's [skateboard-oriented designs](https://www.trendhunter.com/trends/zoo-york) with Millet's climbing gear technology. In addition, for the new collection, the brands created a collaborative logo, which is printed loudly on a unique accessory piece: a sleeping bag. Moreover, the new logo and other graffiti-style artwork arrive in the form of stitched square patches on several of the collection's other pieces. To promote the Concrete Jungle collection, Element launched a new video series called 'RUFF GRIPZ,' which features a variety of outdoor athletes. Image Credit: Element ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 18% | Activity: 51% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Nature-to-city Excursions:** There is a disruptive innovation opportunity to create skate-inspired climbing apparel that facilitates nature-to-city excursions. - **Streetwear-functionality Fusion:** There is a disruptive innovation opportunity to fuse streetwear styles with functional outwear elements in the fashion industry. - **Collaborative Branding:** There is a disruptive innovation opportunity to create promotional collaborations between brands, such as the logo printed on a unique accessory piece in the Concrete Jungle collection. ### Industries Being Reshaped - **Skateboarding:** The skateboarding industry can explore the fashion industry's fusion of skate-inspired designs with climbing gear technology. - **Outdoor Apparel:** The outdoor apparel industry can learn from the Concrete Jungle collection's blend of streetwear and functional outwear elements. - **Fashion:** The fashion industry can explore the collaboration opportunities with outdoor brands and create unique promotional experiences and limited edition collections. ## Related on Trend Hunter - [Climbing-Inspired Capsule](https://www.trendhunter.com/trends/topologie-x-universal-works.md) - [Outdoor Apparel Collaboration](https://www.trendhunter.com/trends/on-and-sky-high-farm-goods.md) - [Collaborative Sporty Timeless Fashion](https://www.trendhunter.com/trends/mammut.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Urban Layered Outdoor Fashion](https://www.trendhunter.com/trends/andwander-fw25.md) - [Spring-Ready Outdoor Apparel](https://www.trendhunter.com/trends/performance-articles.md) - [Bold Mountain Biking Apparel](https://www.trendhunter.com/trends/amlie-graef.md) - [Alpine Streetwear Collections](https://www.trendhunter.com/trends/jacquemus-x-nike.md) - [Novel Outdoor Design Capsules](https://www.trendhunter.com/trends/marmot-better-gift-shop.md)