# Concrete Canvas Designs Designer Neal Aronowitz Designs with a Ground-Breaking New Material By Kalin Ned | Published 2018-01-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/concrete-canvas References: [nealaronowitz](http://nealaronowitz.com/) 2017 People's Choice Award Winner Neil Aronowitz appropriates Concrete Canvas technology to open up new avenues for the use of concrete in art, design and architecture. The 'Whorl' series is a collection of minimalist concept prototypes that exhibit the light, lyrical forms of the "[concrete cloth on a roll](https://www.trendhunter.com/trends/cadenza)." It is an ultimate contradiction of the established sense of heaviness and rawness people usually associate with concrete. The Concrete Canvas is a fabric, coated by hand with pigmented cement mortar. The challenge consists in stretching the material for aesthetic purposes, while simultaneously creating an utilitarian object for everyday use. Therefore, the designed [fluid objects](https://www.trendhunter.com/trends/folded-echoes) require [new casting and forming techniques](https://www.trendhunter.com/trends/darpa-1), meaning that the practices and possibilities of Concrete Canvas are ripe and designers have only grazed the surface. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 98% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Concrete Cloth:** Opportunity for designers to explore the potential of concrete cloth in creating lightweight and versatile objects and structures. - **Minimalist Concept Prototypes:** Advancement towards creating concept prototypes that showcase the light and lyrical forms of concrete, challenging the traditional heaviness associated with the material. - **New Casting and Forming Techniques:** Innovation in casting and forming techniques to maximize the aesthetic and functional potential of Concrete Canvas, opening up new possibilities for artistic and architectural applications. ### Industries Being Reshaped - **Art and Design:** Application of Concrete Canvas technology in art and design industries, providing new opportunities for creating unique and lightweight concrete objects. - **Architecture:** Integration of Concrete Canvas into architectural projects to explore innovative designs and constructions that challenge traditional perceptions of concrete as a heavy material. - **Construction:** Adoption of Concrete Canvas for construction projects to provide more efficient and versatile construction methods, reducing the reliance on traditional concrete pouring and forming techniques. ## Related on Trend Hunter - [Concrete Sculptural Tables](https://www.trendhunter.com/trends/ancora.md) - [Wooden Surrounded Concrete Homes](https://www.trendhunter.com/trends/omer-arbel.md) - [Craft-Inspired 3D-Printing Styles](https://www.trendhunter.com/trends/digitally-woven.md) - [3D-Printed Concrete Chairs](https://www.trendhunter.com/trends/chair-none.md) - [Bio-Concrete Retail Screens](https://www.trendhunter.com/trends/bioconcrete.md) - [Reusable Framework Systems](https://www.trendhunter.com/trends/unfold-form.md) - [Soft Sculptural Design](https://www.trendhunter.com/trends/dwr.md) - [3D-Printed Fire Pits](https://www.trendhunter.com/trends/3d-printed-fire-pit.md) - [Sculptural Mixed-Media Designs](https://www.trendhunter.com/trends/folded-echoes.md)