# Rapper-Collaborative Textural Sneakers Nike and Lil Yachty Launch the Concrete Boys Air Force 1 By Amy Duong | Published 2024-12-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/concrete-boys-air-force-1 References: [nike](https://www.nike.com/w/air-force-1-shoes-5sj3yzy7ok)  Artist Lil Yachty is no stranger to working alongside [Nike](https://www.trendhunter.com/trends/air-force-1-mid-sneaker) and his first his first Nike [Air Force 1](https://www.trendhunter.com/trends/loverboy-nike-air-force-1-low) silhouette was made in a classic white with Navy Blue accents as a nod to his album label Concrete boys and the latest iteration is dubbed the [Concrete Boys](https://www.trendhunter.com/trends/concrete-lightning) Air Force 1. The new update is much more bold as the silhouette is entirely dressed in crocodile leather with a textural finish. The model is designed in a dark green and black palette which is presumed to a faux crocodile skin. This covers most of the silhouette with some contrast at the black patent overlay -- this is seen at the heel and the Concrete Boys logo is embroidered onto the heel unit. Image Credit: @lolnonsense ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 86% | Activity: 81% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Celebrity-driven Fashion Collaborations:** High-profile partnerships between brands and artists like Nike and Lil Yachty create unique, limited-edition products that capture consumer interest and drive brand visibility. - **Textural Material Innovation:** Incorporating exotic materials such as faux crocodile leather can set footwear apart in a crowded market, appealing to consumers seeking unique textures and designs. - **Brand Heritage Embroidery:** Utilizing brand-associated symbols and logos in design, like the Concrete Boys logo, provides personalized identity and nostalgia value, enhancing customer connection to the product. ### Where This Applies - **Footwear Industry:** The integration of bold material choices and celebrity influence is reshaping consumer expectations and setting new trends in casual sneaker fashion. - **Luxury Fashion:** Faux exotic materials in high-end designs challenge traditional luxury notions, promoting ethical innovation while maintaining a sophisticated appeal. - **Music-linked Merchandise:** Collaborations between the fashion and music industries are expanding cross-market opportunities, merging fan bases in innovative design and branding efforts. ## Related on Trend Hunter - [Dynamic Textural Collaborative Sneakers](https://www.trendhunter.com/trends/air-force-1-mid-sneaker.md) - [Dynamic Collaborative Streetwear](https://www.trendhunter.com/trends/loverboy-nike-air-force-1-low.md) - [Sleek Textural Sneaker Colorways](https://www.trendhunter.com/trends/black-ostrich.md) - [Dynamic Textural Collaborative Shoes](https://www.trendhunter.com/trends/thug-club-1.md) - [Collaborative Textural Lifestyle Sneakers](https://www.trendhunter.com/trends/field-general.md) - [Colorful Paneling Collaborative Sneakers](https://www.trendhunter.com/trends/air-force-iii-1.md) - [Textural Canvas Lifestyle Sneakers](https://www.trendhunter.com/trends/canvas-pack.md) - [Textural Stealthy Lifestyle Sneakers](https://www.trendhunter.com/trends/black-cat-colorway.md) - [Rapper-Collaborative Colorful Sneakrs](https://www.trendhunter.com/trends/1906r-sneaker-7.md)