# Cement-Coated Containers A Concrete Bottle Surface Covers Wine with an Unexpected Cloak By Amelia Roblin | Published 2013-05-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/concrete-bottle-surface References: [notcot.org](http://www.notcot.org/post/53820/) & [rememberthelion](http://www.rememberthelion.com/) Depending on the product, glass, paper or plastic tend to make the most common containers. This Concrete Bottle Surface scheme is part of a brand identity overhaul that introduces a very popular material to a very unusual purpose. [Transparent glass flasks](https://www.trendhunter.com/trends/sculptural-glass-bottles) with a swing-top caps contain varieties of [dark beer and red wine](https://www.trendhunter.com/trends/core-legends). You would usually expect to get a glimpse of the beverage inside; however, these vessels have been coated almost entirely with a thick and opaque substance. Taking dark charcoal and ashen shades, the material is actually a rough mixture of sand and cement with a matte and grainy texture. Interestingly, Remember the Lion found a way to include [paper labels](https://www.trendhunter.com/trends/weekender-wheat) in the design of Concrete Bottle Surface packaging. The rectangular stickers look untouched by the embossed construction material that surrounds them. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 61% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Cement-coated Packaging:** Opportunity for disruptive innovation: Explore new ways to use cement as a coating material for packaging, offering a unique visual and tactile experience. - **Brand Identity Overhaul:** Opportunity for disruptive innovation: Rethink traditional packaging materials and designs to create a distinct brand image that stands out on the shelves. - **Incorporating Unconventional Materials:** Opportunity for disruptive innovation: Experiment with non-traditional materials like sand and cement to create packaging with a gritty and textured aesthetic. ### Industries Being Reshaped - **Packaging Industry:** Opportunity for disruptive innovation: Explore new materials and designs to create unique packaging solutions that attract consumer attention and differentiate products. - **Beverage Industry:** Opportunity for disruptive innovation: Incorporate novel packaging concepts to create visually striking bottles and cans that enhance the overall drinking experience. - **Design Industry:** Opportunity for disruptive innovation: Collaborate with brands to develop innovative packaging designs that challenge traditional norms and create a lasting impression on consumers. ## Related on Trend Hunter - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Pulp-Based Wine Wraps](https://www.trendhunter.com/trends/perrier-jouet-1.md) - [Natural Material Bottle Designs](https://www.trendhunter.com/trends/fuwa-fuwa-collection.md) - [Aluminum Sparkling Wine Bottles](https://www.trendhunter.com/trends/ceci-1938.md) - [Quirky Paper Wine Bottles](https://www.trendhunter.com/trends/ugly-duck.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Supercar-Inspired Wine Bottles](https://www.trendhunter.com/trends/taron-wine-bottle-designs.md) - [Aluminum Wine Bottles](https://www.trendhunter.com/trends/aluminum-wine-bottle.md) - [Bio-Based Beer Bottles](https://www.trendhunter.com/trends/carlsberg-fibre-bottle.md)