# Community-Focused High-Rise Buildings The Journal Square Urby Was Designed by Concrete Amsterdam By Kalin Ned | Published 2025-10-02 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/concrete-amsterdams References: [concreteamsterdam.nl](http://concreteamsterdam.nl/journal-square-urby) & [v2com-newswire](https://www.v2com-newswire.com/en/newsroom/categories/residential-architecture/press-kits/1472-10/journal-square-urby) [Concrete Amsterdam](https://www.trendhunter.com/trends/immersive-nightlife) recently designed a [high-rise building](https://www.trendhunter.com/trends/huergo-475) that was intended to integrate seamlessly with its urban surroundings while fostering a sense of community among its inhabitants. The Journal Square Urby is a 25-story structure containing 340 residential units. The development is conceived to act as a transitional element between a district of taller buildings and an adjacent neighborhood of lower-scale homes. Concrete Amsterdam's architectural approach incorporates a base with [street-level public spaces](https://www.trendhunter.com/trends/street-clubhouse) — including a café that is accessible to both residents and the wider public — and a series of communal amenities on the top floor, such as a kitchen, garden room, and a rooftop pool. A large-scale mural covering one side of the building also immediately captures attention. Image Credit: Robert Tsai ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 52% | Activity: 40% | Freshness: 51% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) > [Eco Architecture](https://www.trendhunter.com/ecoarchitecture) ## Key Themes ### Key Themes Behind This Trend - **Community-centric Architecture:** Architectural designs emphasizing communal spaces present new opportunities for fostering social connectivity in urban environments. - **Mixed-use Developments:** The integration of public and private spaces within high-rise buildings can enhance community engagement and blur the lines between residential and commercial areas. - **Sustainable Urban Integration:** Innovations in blending high-rise structures with local neighborhoods can lead to more cohesive urban development, respecting both density and community identity. ### Where This Applies - **Urban Real Estate Development:** Real estate developers can revolutionize urban landscapes by prioritizing projects that incorporate communal and public spaces in high-density areas. - **Architecture and Design:** The architecture industry stands to innovate by creating designs that enhance community interaction and integrate seamlessly into existing urban fabric. - **Hospitality and Leisure:** By incorporating amenities like cafes and rooftop pools, the hospitality sector can expand within residential high-rises, offering new social and leisure opportunities for city dwellers. ## Related on Trend Hunter - [Rurally-Inspired City Buildings](https://www.trendhunter.com/trends/ziel-highrise-building.md) - [Housing Collective Projects](https://www.trendhunter.com/trends/la-comunidad-habitacional.md) - [Lush Garden Housing Designs](https://www.trendhunter.com/trends/volante.md) - [Colorful Social Housing Blocks](https://www.trendhunter.com/trends/van-sinderen-plaza.md) - [Green Concrete Community Centers](https://www.trendhunter.com/trends/studios-workac-and-ignacio-urquiza-architects.md) - [Ultra-Modern Immersive Nightlife Spaces](https://www.trendhunter.com/trends/immersive-nightlife.md) - [Affordable Social Housing Campuses](https://www.trendhunter.com/trends/the-atrium-at-sumner-houses.md) - [Brooklyn Residential Towers](https://www.trendhunter.com/trends/the-brook.md) - [Red Brick Apartments](https://www.trendhunter.com/trends/miller-apartment-building.md)