# Three-Striped Snakeskin Sneakers The 'Concord Mid II' From Adidas Comes in Sand and Black By Riley von Niessen | Published 2016-10-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/concord-mid References: [hypebeast](http://hypebeast.com/?post=1779935) & [ps941](https://ps941.com/2016/10/25/adidas-originals-concord-ii-mid-pack/) The 'Concord Mid II' is a casual sneaker release from adidas that's well-suited to consumers who are looking to diversify their footwear style with a flair that isn't overly bold. With a silhouette that hits mid-high, the [snakeskin sneakers](https://www.trendhunter.com/trends/total-90-iii-2) have a certain eye-catching appeal that's enhanced by the rather unconventional material that covers it, especially in the case of the sand colorway that adidas offers it in. For those seeking out a look that's a little more subtle, the [black variation](https://www.trendhunter.com/trends/offcourt-slides) is likely to be a better fit. Both versions of the Concord Mid II have the [snakeskin uppers](https://www.trendhunter.com/trends/snakeskin-colorway-3) contrasted with white components, which mark the three-stripe design that's iconic to adidas on the sides, as well as the tongue, laces, sole and bits of the heel. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 59% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Snakeskin Sneakers:** The use of unconventional materials such as snakeskin in sneaker design is a disruptive innovation opportunity for companies looking to diversify their offerings. - **Mid-high Silhouettes:** The mid-high silhouette trend presents an opportunity for businesses to tap into consumers' desire for unique and eye-catching footwear. - **Contrasting Designs:** Sneakers with contrasting designs, such as the white components on the 'Concord Mid II', are a trend that companies can continue to build on to appeal to fashion-conscious consumers. ### Sectors Adopting This - **Footwear:** The footwear industry can capitalize on the trend of using non-traditional materials and unique designs to create eye-catching products. - **Fashion:** The fashion industry can tap into the demand for footwear that is both trendy and functional, as seen with the mid-high sneaker silhouette trend. - **Retail:** Retail companies can take advantage of this trend by offering consumers a variety of unique footwear options, creating opportunities for differentiation in a crowded market. ## Related on Trend Hunter - [Reptile-Pattern Sleek Sneakers](https://www.trendhunter.com/trends/chuck-70s-1.md) - [Scale Texture Lifestyle Sneakers](https://www.trendhunter.com/trends/year-of-the-snake.md) - [Snakeskin-Detailed Collab Shoes](https://www.trendhunter.com/trends/marathon-capsule.md) - [Animal-Inspired Patterned Footwear](https://www.trendhunter.com/trends/snakeskin-colorway-2.md) - [Animal-Print Patterned Skate Sneakers](https://www.trendhunter.com/trends/snakeskin-colorway-3.md) - [Snakeskin-Textural Soccer Footwear](https://www.trendhunter.com/trends/total-90-iii-2.md) - [Animal Patterned Lifestyle Sneakers](https://www.trendhunter.com/trends/samba-sneaker-4.md) - [Animal Print-Inspired Sneakers](https://www.trendhunter.com/trends/adidas-samba-2.md) - [Snakeskin Indoor Trainers](https://www.trendhunter.com/trends/total-90-iii-olive-aura.md)