# Augmented Reality Concerto Apps The 'Haagen-Dazs Concerto Timer' Plays Music Over Your Ice Cream By Alexander Lam | Published 2013-08-03 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/concerto-timer References: [psfk](http://www.psfk.com/2013/08/augmented-reality-ice-cream-carton.html) & [itunes.apple](https://itunes.apple.com/us/app/haagen-dazs-concerto-timer/id670015815?mt=8) In an effort to help you enjoy your ice cream, the [Häagen-Dazs](https://www.trendhunter.com/trends/hagendazs-x-pierre-herm-campaign) Concerto Timer app uses augmented reality to allow you to let your frozen treat soften. The iOS app uses your phone to project a miniature concerto over [Häagen-Dazs ice cream](https://www.trendhunter.com/trends/new-haagen-dazs-products). Since the ice cream needs two minutes to soften and release its flavors, the app projects a perfectly-timed tune over your dessert tub. Ad agency [Goodby](https://www.trendhunter.com/trends/ask-dal), Silverstein & Partners designed and implemented the campaign. The San Fransisco-based agency created the app to augment Häagen-Dazs's premium brand. The app plays Bach's Inventions No. 14 over your tub of ice cream using a virtual cellist and violinist. After the ice cream has softened properly, the concerto ends and you can enjoy your premium dessert. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 36% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Augmented Reality Apps:** Using augmented reality to enhance the user experience of products and services. - **Timed Experiences:** Incorporating time-based elements into apps and digital experiences to enhance customer engagement. - **Interactive Packaging:** Creating interactive packaging that combines physical products with digital content to provide a unique consumer experience. ### Industries Being Reshaped - **Food and Beverage:** Integrating augmented reality technology into food and beverage products to enhance consumer interaction and enjoyment. - **Marketing and Advertising:** Developing innovative advertising campaigns that utilize augmented reality to create immersive and engaging experiences for consumers. - **Consumer Electronics:** Exploring the integration of augmented reality features into consumer electronic devices and applications to provide new and exciting functionalities. ## Related on Trend Hunter - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Carefree Ice Cream Campaigns](https://www.trendhunter.com/trends/hagendazs-x-pierre-herm-campaign.md) - [Playfully Indulgent Ice Cream](https://www.trendhunter.com/trends/city-sweets-collection.md) - [On-Demand Mobile Ice Cream Stores](https://www.trendhunter.com/trends/mobile-ice-cream-store.md) - [High-Tech Ice Cream Protectors](https://www.trendhunter.com/trends/tillamook-iscreen.md) - [Ice Cream-Branded ASMR Studios](https://www.trendhunter.com/trends/asmr-studio.md) - [Sporty Ice Cream-Themed Activations](https://www.trendhunter.com/trends/hagendazs-flavour-club.md) - [Ice Cream-Inspired Superbowl Campaigns](https://www.trendhunter.com/trends/nicefrank.md) - [Musically Paired Chocolates](https://www.trendhunter.com/trends/cocoa-legato.md)