# Anti-Role Model Clothing Rihanna's ANTI Concert Tour Merchandise Has Been Revealed By Mishal Omar | Published 2016-07-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/concert-tour-merchandise References: [thefourohfive](http://www.thefourohfive.com/music/article/rihanna-s-anti-tour-merch-is-finally-here-146) & [highsnobiety](http://www.highsnobiety.com/2016/07/26/rihanna-anti-tour-merch-colette/) Rihanna's new concert tour merchandise has been revealed and it plays on the artist's previous statements about not being a traditional role model. With everything from [hoodies and t-shirts](https://www.trendhunter.com/trends/freaks-store-2) to hats, the designs of these clothing are as powerful as the artist that they represent. Some of the concert tour merchandise features pictures of Rihanna -- the black hoodie display words like 'role model' that have been crossed out while the hat says 'Bitch I Know You Know.' The clothing perfectly represents the artist's personal style aesthetic and markets itself to the young fans that Rihanna appeals to. Rihanna's popularity is on a constant rise and with merchandise that reflects her [rebellious attitude](https://www.trendhunter.com/trends/songs-of-siren), many fans are sure to invest in the branded ANTI tour gear. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 47% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Anti-role Model Fashion:** There is an opportunity to develop a line of clothing that subverts traditional role model qualities and instead celebrates individuality and non-conformity. - **Celebrity-inspired Merchandise:** Creating merchandise that reflects the attitude and aesthetic of a popular celebrity can be lucrative for companies targeting young fans. - **Rebellious Marketing:** Companies can capitalize on the trend of anti-traditionalism and use provocative marketing tactics to appeal to consumers seeking edgy and unconventional products. ### Who This Affects Most - **Fashion:** The fashion industry can develop anti-role model clothing lines to cater to consumers who are looking for non-conventional and rebellious fashion choices. - **Entertainment:** The entertainment industry can introduce celebrity-inspired merchandise lines to generate revenue from devoted fans and followers. - **Marketing:** The marketing industry can utilize rebellious marketing tactics to target a consumer base that is looking for unorthodox products and experiences. ## Related on Trend Hunter - [Film-Centric Fashion Capsules](https://www.trendhunter.com/trends/smurfs-collection.md) - [Music-Themed Apparel Lines](https://www.trendhunter.com/trends/blackpink-and-fragment.md) - [Legacy Artist-Themed T-Shirts](https://www.trendhunter.com/trends/gap-1.md) - [Iconic Band Apparel Series](https://www.trendhunter.com/trends/freaks-store-2.md) - [Singer-Centric Graphic Apparel Capsules](https://www.trendhunter.com/trends/billie-eilish-capsule.md) - [Viral Criminal Merchandise](https://www.trendhunter.com/trends/i-can-fix-him.md) - [Kpop Streetwear Sporty Merch](https://www.trendhunter.com/trends/blackpink-x-paris-saintgermain.md) - [Singer-Themed Art Exhibitions](https://www.trendhunter.com/trends/flannels-x.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md)